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Welcome to The Switch

Take a deep dive with your #1 source for eCommerce industry news, trends, and professional resources

Bryan Swift11/11/20221 min read

How to Create a Google Account with Any Email Address

Turn any email address into a Google account Over the last 20 years or so, Google has ...
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Tallen Hughes11/3/20225 min read

How to Leverage Your Marketing Budget in Times of Inflation

To cut budgets or not to cut? This million dollar question has D2C brands and businesses ...
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Bryan Swift4/28/20226 min read

Shopify Zero Quantity: The Right Way to Hide Out of Stock Products

How to handle zero quantity products in your Shopify or Shopify Plus store—without making ...
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Faith Molinary3/8/20228 min read

Replatforming Checklist: How to move your eCommerce business to Shopify

The E-commerce world continues growing rapidly. Modern shoppers love options, but what ...
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Don Pingaro1/6/20226 min read

Every eCommerce Leader Knows This One Thing…

The brands you loved growing up practiced marketing as a collection of siloed advertising ...
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Susan Wu11/9/20216 min read

5 UX Design Best Practices for Shopify

So, you just built your first eCommerce website on Shopify Plus. Or maybe you’ve had a ...
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BlueSwitch9/1/20215 min read

5 Things You Should Look For When Choosing a Shopify Plus Agency

If you currently find yourself in the market for a Shopify Plus Agency, we can go ahead ...
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BlueSwitch8/4/20213 min read

eCommerce Fraud: the Top 5 Ways to Spot Suspicious Orders

Transaction fraud is a reality that every eCommerce company faces. In fact, Juniper ...
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BlueSwitch1/28/20201 min read

Get to the Top of Instagram

Breaking News: YOUR ENGAGEMENT IS ABOUT TO DROP!! Ever wonder how brands and influencers ...
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BlueSwitch11/5/20194 min read

Your Brand Needs One Voice

Imagine your brand voice was an actual person. Would it sound like Samuel L Jackson or ...
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Susan Wu11/5/20192 min read

How to Create Web Design That Converts

As a Shopify Plus Designer, the #1 request when clients want to revamp their site is to ...
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Loyalty Lion9/6/20194 min read

3 Ways to Leverage Customer Retention to Grow Your eCommerce Brand

The ecommerce market is competitive and growing rapidly – by 13% every year, in fact. ...
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ShipStation7/18/20194 min read

Christmas in July | Holiday Marketing and Shipping

Christmas in July may be a cash grab for businesses wanting to drive up sales during the ...
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BlueSwitch5/20/20191 min read

How Google is Beating Amazon at the eBook Game

How Google is Beating Amazon at the eBook Game Audible is Amazon’s audiobook company. One ...
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BlueSwitch5/20/20191 min read

Optimizing Conversions with Shopify Plus & BlueSwitch

Sales is always the main goal of any e-commerce site. Industry specialists shared their ...
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BlueSwitch5/3/20193 min read

Hiring a Shopify Developer For Front-End Development

Shopify is one of the largest online platforms for e-commerce. At last count there were ...
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Rally Stanoeva4/23/20195 min read

From Organized Crime to Data Loss: How Do You Secure Your Business?

One of the less-fun things you have to think about when you’re a founder is business ...
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BlueSwitch4/12/20192 min read

How NOT to Advertise on Social Media for Your Ecommerce Site

There’s enough content out there about how to run a good eCommerce social advertising ...
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BlueSwitch4/11/20193 min read

The Best Email Marketing Strategy for Ecommerce

A strong email marketing strategy for eCommerce is one that keeps a healthy conversation ...
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Amy Polowy4/1/20197 min read

How to Create Consistent Messaging for an Authentic Brand Experience

Without a brick and mortar store, your online presence is the single force driving ...
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Jake Fabbri3/20/20199 min read

Maximizing Email Campaigns: 4 Tips to Increase Sales and Revenue

Your next email campaign will be more successful when you address your customers’ buying ...
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