Event Recap: Optimizing Conversions with Shopify Plus, BlueSwitch, Shogun, and Klaviyo

Sales is always the main goal of any e-commerce site. Industry specialists shared their insight in this intimate and collaborative...

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Hiring a Shopify Developer For Front-End Development

Shopify is one of the largest online platforms for e-commerce. At last count there were over 600,000 merchants using the...

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5 Ways to Evaluate If Your Existing Marketing Strategy Works

To make the most of your marketing dollars, it is critical to evaluate how well your marketing strategies work. Then...

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How to Properly Promote Every New Product and Post

You spend a lot of time creating product pages and blog posts. Uncover how to promote your new content effectively to maximize exposure.

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Five Types of Data Analytics to Inform Your E-Commerce Marketing Strategy

E-commerce store owners should be highly invested in using data analytics to inform their online marketing strategies going into 2018. Consulting data analytics is the best way for e-commerce store owners to understand what’s gaining real traction on their sites, as well as what marketing trends and shifts in customer behavior are important to recognize for their businesses. Consulting data analytics is also the best way for e-commerce store owners to land more conversions.

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Digital Marketing Tasks You Should Be Doing for Your E-Commerce Business

Planning, executing, and continually adapting a digital marketing strategy is essential for every e-commerce business. This can be daunting at times. Trends are always changing. There’s always a new and improved tool or platform to use. And there are so many duties to complete on a daily basis. It can be challenging to pick the most important digital marketing tasks to focus on. To help you focus on what matters most, this post highlights some of the essential digital marketing tasks you should be doing for your e-commerce business.

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Four Critical First Steps to Take When Starting an Ecommerce Business

Starting an ecommerce business isn’t too difficult in 2017, especially with online platforms like Shopify and WordPress available. However, because starting an ecommerce business is becoming easier to do, a lot of business owners are considering them. This makes competition for online sales in a variety of industries more intense each year. If you’re interested in starting an ecommerce business and want to stay ahead of the competition, there are four critical steps you must take when starting out.

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5 Things You Need to Do After an E-Commerce Customer Converts

Generally, business owners focus more on achieving high conversion rates than they do on retaining customers after they convert. But higher conversion rates don’t always lead to more sales or higher sales revenues. Research shows that repeat customers spend a lot more than first-time customers — up to five times more! They are also less price-sensitive, which leads to lower marketing spend for your business. Here are five things you should do to retain new and existing customers after they convert.

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5 Ways to Stay Competitive in the World of Ecommerce Business

According to Forrester Research, online sales in the United States are expected to reach a remarkable $523 billion in the next five years, up 56 percent from 2015. Forrester also estimates that approximately 270 million shoppers will be shopping online by the end of the decade. Because a lot of new business owners are gravitating to the overall appeal of starting an ecommerce business, competition is becoming much tougher. Here are five ways you can beat your ecommerce competition.

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Here’s How Your Customers Really Make Purchasing Decisions

For decades, marketers have been told that customers buy products based on their emotions and then rationalize their purchases with logic. This adage may still be true in the Internet Age, but some modifications need to be made to it.

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8 Shopify Tips to Sell More

During the second quarter of 2016, Shopify's gross merchandise volume grew 106% year-over-year, totaling $3.4 billion. More than 275,000 online merchants use Shopify’s platform for their ecommerce business, and those numbers will only increase in 2017. To stay ahead of the growing competition on Shopify, you should know these 8 Shopify tips to sell more on ecommerce.

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The Evolution of Marketing Over the Past Decade and Why It Matters

Can you believe it has only been ten years since the first iPhone went on the market in 2007? A decade ago, marketers were just beginning to tap into the power and reach of search engines, mobile devices, blogs, and social media. Nowadays, it’s impossible to think of marketing without thinking of digital tools and outlets, but it wasn’t always that way. Over the past decade, the evolution of marketing has occurred rapidly, incorporating SEO, social media and other new methods to reach audiences.

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