From Organized Crime to Data Loss: How Do You Secure Your Business?
One of the less-fun things you have to think about when you’re a founder is business security. Can someone easily...
How NOT to Advertise on Social Media for Your Ecommerce Site
There’s enough content out there about how to run a good eCommerce social advertising campaign. So, let’s get right down...
Email Marketing Strategy for Ecommerce
A strong email marketing strategy for eCommerce is one that keeps a healthy conversation with your customers at the moments...
How to Create Consistent Messaging for an Authentic Brand Experience
Without a brick and mortar store, your online presence is the single force driving people’s first, and lasting impressions of...
Maximizing Email Campaigns: How to Do More and Improve Sales
It’s almost certain that most of your customers have made checking their email a regular habit for years now. Therefore,...
How Brand Authenticity and Values are Crucial to E-commerce Digital Marketing
It’s easier than ever to find new and exciting brands online (we’ve all fell victim to an Instagram shopping ad)....
3 Mobile Trends that Will Shape How You Search and Buy in 2019
It’s no surprise that mobile is on the rise. Even the “average Gen Zer watches about 68 videos a day.”...
How Influencer Marketing Strategy Will Change in 2019
Digital marketing agencies can no longer look past the impact that influencers can have on building relationships to cultivate their...
5 Ways to Evaluate If Your Existing Marketing Strategy Works
To make the most of your marketing dollars, it is critical to evaluate how well your marketing strategies work. Then...
BlueSwitch: Understanding How Word Choice Impacts Your Branding Efforts
When it comes to creating a brand voice for your company, word choice matters. SEO and marketing are closely related...
Understanding How Your Product Descriptions Impact Online Sales