From Organized Crime to Data Loss: How Do You Secure Your Business?

One of the less-fun things you have to think about when you’re a founder is business security. Can someone easily...

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How NOT to Advertise on Social Media for Your Ecommerce Site

There’s enough content out there about how to run a good eCommerce social advertising campaign. So, let’s get right down...

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Email Marketing Strategy for Ecommerce

A strong email marketing strategy for eCommerce is one that keeps a healthy conversation with your customers at the moments...

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How to Create Consistent Messaging for an Authentic Brand Experience

Without a brick and mortar store, your online presence is the single force driving people’s first, and lasting impressions of...

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Maximizing Email Campaigns: How to Do More and Improve Sales

It’s almost certain that most of your customers have made checking their email a regular habit for years now. Therefore,...

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Why Mobile Shipping

If you’re in ecommerce, you’ve likely heard the phrase “mobile first.” People are increasingly accessing the web on their phones rather than...

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How Brand Authenticity and Values are Crucial to E-commerce Digital Marketing

It’s easier than ever to find new and exciting brands online (we’ve all fell victim to an Instagram shopping ad)....

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3 Mobile Trends that Will Shape How You Search and Buy in 2019

It’s no surprise that mobile is on the rise. Even the “average Gen Zer watches about 68 videos a day.”...

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How Influencer Marketing Strategy Will Change in 2019

Digital marketing agencies can no longer look past the impact that influencers can have on building relationships to cultivate their...

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5 Ways to Evaluate If Your Existing Marketing Strategy Works

To make the most of your marketing dollars, it is critical to evaluate how well your marketing strategies work. Then...

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BlueSwitch: Understanding How Word Choice Impacts Your Branding Efforts

When it comes to creating a brand voice for your company, word choice matters. SEO and marketing are closely related...

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Understanding How Your Product Descriptions Impact Online Sales

Product descriptions can help you sell your products. Use these tips to help craft better online product descriptions for your e-commerce store.

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