How to Properly Promote Every New Product and Post

You spend a lot of time creating product pages and blog posts. Uncover how to promote your new content effectively to maximize exposure.

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How to Gather Concrete Data on Your Business's Digital Marketing Campaigns

Gathering concrete data is an important way to check the performance of your digital marketing campaigns. Learn 5 effective strategies for getting this information.

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Streamlining Your E-Commerce Site's Checkout Experience

Streamlining your e-commerce site’s checkout experience improves customer satisfaction and sales. Here are 5 tips you can use to improve your site’s checkout experience.

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5 Tips for Promoting and Marketing Your New E-Commerce Website Online in 2018

When you launch a new e-commerce website, one of the first tasks to accomplish is to promote it and find new customers. Often, website owners are stuck using the same old strategies that don’t yield the results they want. For the best results, incorporate new ideas and strategies into your marketing plan. Here are five tips for promoting and marketing your new e-commerce site online in 2018.

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3 Growth Hacks to Use for Your E-Commerce Site

One of the main concerns that e-commerce site owners share is figuring out how to grow by driving more traffic to their websites. Ideally, most of these visitors become customers. To encourage growth, here are three hacks that you can use to increase the number of visitors and conversions for your e-commerce site.

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Returns: 3 Reasons Why You Should Care and How You Can Leverage Them

Drive Sales and Decrease The Number of Returned Products Products ordered online are returned 3x more in comparison to products...

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How to Leverage Machine Learning for Your E-Commerce Business

By 2020, customers will manage 85 percent of their relationship with the enterprise without interacting with a human, according to Gartner. And this is due to impressive advances made in machine learning in the past half-decade, and also to the increasing need and desire of businesses to understand and act on large amounts of customer-related data in real-time as they build data-driven business infrastructures.

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Optimizing Your Marketing Strategy for Mobile

Of all the time that users spent online in 2017, 71 percent was spent on a mobile device. And by 2018, that number will grow to 83 percent. Additionally, 72 percent of total digital ad spending will be allocated for mobile platforms by 2019. And smartphone conversion rates are up 64 percent compared to the average desktop conversion rates. What do all those statistics mean? Like it or not, it’s time to optimize your marketing strategy for mobile. Below are a few tips to help you optimize marketing for mobile.

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10 Elements Your E-Commerce Website Must Have in 2018

In 2018, 51 percent of Americans report that they prefer to shop online. And e-commerce is growing 23 percent year after year at a steady pace. Yet 46 percent of American small business owners don’t even have a website, let alone a website that’s designed and optimized for the e-commerce customer in 2018. (Source: Big Commerce) Your website is much more than an online catalog of your products and services. It’s the backbone of your e-commerce business. Here are ten elements it must have to be optimized for the e-commerce customer in 2018.

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What is Dark Social & How Can You Derive Benefits from it?

The term “dark social” was coined by Alexis Madrigal in an article that appeared in The Atlantic in 2012. It is now more important to be aware of than ever. Dark social, according to Madrigal, is when people share web content through private channels such as instant messaging programs, messaging apps, and email. This private sharing is more challenging than other interactions to track, especially now with the explosion of apps and mobile traffic.

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What is Remarketing? And Why You Need to Know About It.

According to Google, remarketing “shows ads to people who've visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices.” So, essentially, remarketing is a way to reconnect with users who are interested in your brand and products or services, and who are most likely to buy but for whatever reason, left your website or closed your app.

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Tips for Boosting Post-Holiday E-Commerce Sales

Deloitte estimated that online holiday spending will outpace in-store holiday spending in 2017—estimating that online holiday spending will account for 51 percent of the average shopper’s holiday shopping budget, exceeding average in-store shopping budgets for the first time. This is a huge step forward for e-commerce business owners, and they should take advantage of this positive trend long after the holiday rush. Here are tips for boosting your post-holiday e-commerce sales.

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