5 Ways to Evaluate If Your Existing Marketing Strategy Works

To make the most of your marketing dollars, it is critical to evaluate how well your marketing strategies work. Then...

Read more

BlueSwitch: Understanding How Word Choice Impacts Your Branding Efforts

When it comes to creating a brand voice for your company, word choice matters. SEO and marketing are closely related...

Read more

Understanding How Your Product Descriptions Impact Online Sales

Product descriptions can help you sell your products. Use these tips to help craft better online product descriptions for your e-commerce store.

Read more

How to Properly Promote Every New Product and Post

You spend a lot of time creating product pages and blog posts. Uncover how to promote your new content effectively to maximize exposure.

Read more

How to Gather Concrete Data on Your Business's Digital Marketing Campaigns

Gathering concrete data is an important way to check the performance of your digital marketing campaigns. Learn 5 effective strategies for getting this information.

Read more

Streamlining Your E-Commerce Site's Checkout Experience

Streamlining your e-commerce site’s checkout experience improves customer satisfaction and sales. Here are 5 tips you can use to improve your site’s checkout experience.

Read more

5 Tips for Promoting and Marketing Your New E-Commerce Website Online in 2018

When you launch a new e-commerce website, one of the first tasks to accomplish is to promote it and find new customers. Often, website owners are stuck using the same old strategies that don’t yield the results they want. For the best results, incorporate new ideas and strategies into your marketing plan. Here are five tips for promoting and marketing your new e-commerce site online in 2018.

Read more

3 Growth Hacks to Use for Your E-Commerce Site

One of the main concerns that e-commerce site owners share is figuring out how to grow by driving more traffic to their websites. Ideally, most of these visitors become customers. To encourage growth, here are three hacks that you can use to increase the number of visitors and conversions for your e-commerce site.

Read more

Returns: 3 Reasons Why You Should Care and How You Can Leverage Them

Drive Sales and Decrease The Number of Returned Products Products ordered online are returned 3x more in comparison to products...

Read more

How to Leverage Machine Learning for Your E-Commerce Business

By 2020, customers will manage 85 percent of their relationship with the enterprise without interacting with a human, according to Gartner. And this is due to impressive advances made in machine learning in the past half-decade, and also to the increasing need and desire of businesses to understand and act on large amounts of customer-related data in real-time as they build data-driven business infrastructures.

Read more

Optimizing Your Marketing Strategy for Mobile

Of all the time that users spent online in 2017, 71 percent was spent on a mobile device. And by 2018, that number will grow to 83 percent. Additionally, 72 percent of total digital ad spending will be allocated for mobile platforms by 2019. And smartphone conversion rates are up 64 percent compared to the average desktop conversion rates. What do all those statistics mean? Like it or not, it’s time to optimize your marketing strategy for mobile. Below are a few tips to help you optimize marketing for mobile.

Read more

10 Elements Your E-Commerce Website Must Have in 2018

In 2018, 51 percent of Americans report that they prefer to shop online. And e-commerce is growing 23 percent year after year at a steady pace. Yet 46 percent of American small business owners don’t even have a website, let alone a website that’s designed and optimized for the e-commerce customer in 2018. (Source: Big Commerce) Your website is much more than an online catalog of your products and services. It’s the backbone of your e-commerce business. Here are ten elements it must have to be optimized for the e-commerce customer in 2018.

Read more