Boardmaker
L’Objet creates designs for the home that are both luxurious and functional works of art, crafted with the highest degree of excellence and quality.
Redesigning their e-Commerce site for a more intuitive user experience and better site speed.
- UI/UX Design
- Development
Client
Boardmaker Online is a special education software and web-based subscription service helping people with special needs communicate with their environment, thereby living a richer and more independent life.
Overview
Boardmaker had an outdated website that was confusing to navigate, especially for customers looking for product support. We worked together to replatform onto Shopify, creating a content-heavy and robust library of products, resources, and support for the user community.
What We Did
Tailor the Shopify eCommerce site to include a large library of content, improving user experience, and custom integrations.
- UI/UX
- Development
- Integrations
Project Information
Boardmaker Online is part of Tobii Dynavox, a worldwide leader in creating tools that assist people to overcome physical or cognitive challenges.
We needed to design a site that would support users looking for subscription-based content, shopping for physical products, and educators looking for resources.
Along with this, we collaborated to create and implement new branding to improve accessibility.
Challenges
- Creating a content-heavy resource library on Shopify
- Integrating content/data housed in many different systems and across multiple teams
- Restructuring site architecture in an easy-to-understand format
- Identifying unique user flows and addressing roadblocks from the old site
- Ability for their team to create beautiful content pages without programming knowledge
Our Solution
Through continuous collaboration between both teams, we were able to design and develop a site that allowed Boardmaker to showcase their brand and increase conversions.
We utilized Shopify’s blog paired with custom-designed templates to bring life to multiple content libraries across the site. This allowed us to categorize and index like content, and iterate programmatically through content on a category-by-category basis.
