Job Title: Marketing Specialist

Job Location: 29 Broadway, Ground Floor, New York, NY 10006.

Job Duties: BLUESWITCH LLC in New York, NY is seeking a Marketing Specialist to coordinate all paid media campaigns for the marketing department. From campaign development, ongoing administration, strategic stewardship, and monthly reporting, the Marketing Specialist will be responsible for keeping their eye on the pulse of all campaigns to deliver maximum ROI for clients.

Job duties and responsibilities include:
  • Review and adjust keyword bidding prices to maintain CPC.
  • Monitor performances of key metrics: CTR, conversion rate and cost / conversion.
  • Check our average search impression share and how other competitors are performing using GOOGLE auction insight.
  • Monitor the pace of monthly spend and adjust the budget for each campaign to optimize conversion rate without overspending.
  • Research on search terms and refine the quality of the traffic by adding negative keywords.
  • Continue to search on new GOOGLE ADS tools that can help improve the account.
  • Perform keyword research and draft new ad copy.

This position has no direct reports and does not supervise the work of any other employees.
Minimum Requirements:
  1. Bachelors degree or higher in Marketing, Advertising, Communications, Business Administration, Information Systems, or any related field of study, plus at least One (1) year of experience in the job offered or in any related position(s).
  2. Qualified candidates must also have demonstrable knowledge, experience, skill and proficiency (gained through education or employment) with the following:
  3. Paid search marketing;
  4. One or more of the following: GOOGLE ADS, BING ADS, FACEBOOK ADS;
  6. Keyword bidding price; management, including budget planning, adjustment and keyword research;
  7. Conversion flow optimization;

Additional Information:
  • No travel; No Telecommuting.
  • No phone calls. No Emails.
  • Must be legally authorized to work in the United States without sponsorship.

Mail resumes to: Blueswitch LLC, ATTN: Alex Paskie, 29 Broadway, Ground Floor, New York, NY 10006.