Beautiful Destinations

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Overview

BlueSwitch did the unthinkable for Beautiful Destinations: Accelerated Mobile Pages (AMP) on the Shopify Plus platform.

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The Challenge

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The Challenge

Beautiful Destinations came to BlueSwitch to take their brand to the next level by creating an interactive, content-rich, mobile-first travel guides that would offer their followers a unique, new way to learn about the culture, sights, and activities around the world.

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Our Solution

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Our Solution

BlueSwitch tried something never done before on Shopify Instagram-like Stories (Google Stories) onto Shopify Plus. The travel guides are now a centerpiece of Beautiful Destinations’ 2020 initiative, Spin the World.

By leveraging the BlueSwitch's program, Multify, the web dev team was able to create visually rich, SEO-friendly stories on their eCommerce site for their travel guides.

  • Designed and developed AMP pages to work within Shopify
  • Used Multify to manage AMP stories for their guides
  • Implemented a custom-built page designer
  • Boosted SEO and increased the click through rate