Boardmaker

A company whose passion is helping those with special needs through special education software and web-based subscription.

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Overview

Boardmaker Online is part of Tobii Dynavox, a team of enthusiasts passionate about helping people with special needs.

Boardmaker Online is part of Tobii Dynavox, a team of enthusiasts passionate about helping people with special needs. Their goal is to make a real difference by creating solutions that help people communicate with their environment, thereby living a richer and more independent life. The Tobii Dynavox team has created a special education software and web-based subscription used as a publishing and editing tool to create interactive, symbol-based educational activities, as well as materials for special education students

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The Challenge

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The Challenge

Boardmaker had an outdated website that was extremely confusing to navigate for their customers, especially ones looking for product support. They came to BlueSwitch in desperate need of a style and branding.

Boardmaker had an outdated website that was extremely confusing to navigate for their customers, especially ones looking for product support. They were also in desperate need of a style and branding update in conjunction with the rebranding of the main Tobii Dynavox brand. It was imperative that Boardmaker institute a collaboration between its various departments as well as bring the BlueSwitch team’s expertise on board as well. The timeframe was tight, as Boardmaker was the first step of the overall design makeover for the entire Tobii Dynavox brand. The BlueSwitch team created a precise style guide, and while it was intended to be instituted immediately the constant edits and reworkings made for a challenging route to build the Boardmaker website. Because of the sheer number of people involved, along with the fact that content/data was housed in many different systems, building Boardmaker from the ground up was quite a project. Organizing the content alone was its own challenge. BlueSwitch got to work!

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Our Solution

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Our Solution

BlueSwitch worked with the entire Boardmaker team to build up a site that would help them showcase the brand and increase their sales. Utilizing many of the blog functionalities featured within Shopfiy, BlueSwitch came up with creative ways to showcase content across the entire site.

The integration to Salesforce was straight forward and relatively easily accomplished. However, finding a home for the content proved a little trickier. We decided that the Shopify Blog functionality would serve the purpose well. This allowed us to categorize and index like content, iterate programmatically through content on a categorical basis, and target specific categories with specific design templates.