Flower

Making you look and feel great in your OWN skin

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Overview

A lifestyle brand that embraces every part of our perfectly imperfect selves.

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The Challenge

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The Challenge

Frequent site crashes, no filtering on products, and confusing checkout leading to high bounce rate. Flower Beauty needed to be re-platformed from Magento to Shopify, 3 weeks away from Black Friday.

Our challenge included unexplained site crashes as well as overall stability and user experience issues. We needed to make the website stable again and ensure that there would be no problems when someone visited the Flower Beauty website. Especially since the launch was going to be before Black Friday, we needed a website that could handle large traffic volumes. We would not only need to stabilize everything, but also replatform because Magento was no longer a viable option for the traffic, experience and stability levels required to run the site.

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Our Solution

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Our Solution

By re-platforming onto Shopify, BlueSwitch was able to create a private app and leverage Shopify API which allowed for much quicker ERP integration. The result was a high-functioning site with easy navigation.

We had to replatform from Magento to Shopify in 3 weeks, before Black Friday. We quickly customized and implemented a new website for Flower Beauty to help with their issues overall. In the end the site performance was smooth and stable. We saw the site revenue go up by 67%, email conversions increased by 81% and overall conversions went up by over 20%.