J. Queen New YorkJ. Queen New YorkJ. Queen New York
Chair and ottoman in front of fireplace with bust and mirror.
J. Queen New YorkJ. Queen New YorkJ. Queen New York

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J. Queen New York is a traditional bedding manufacturer that originally sold exclusively B2B to retailers like Macy’s, Bed Bath & Beyond, and more. Seeking a guide to help them launch their first Direct-To-Consumer store online, they turned to BlueSwitch in late 2020.

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European Wax Center website on mobile devices

Project Description

  1. Site architecture to breakdown different shopping user journeys, from collection specific to shopping by style
  2. Designed & developed custom PDP for cleaner UX when shopping for items within the same bedding collection
  3. Customized homepage sections and collection page template to accommodate and call out the different J Queen New York brands
  4. Integration with PIM systems as well as ERP Integrations for efficient data and order management