J. Queen New YorkJ. Queen New YorkJ. Queen New York
Chair and ottoman in front of fireplace with bust and mirror.


J. Queen New York is a traditional bedding manufacturer that originally sold exclusively B2B to retailers like Macy’s, Bed Bath & Beyond, and more. Seeking a guide to help them launch their first Direct-To-Consumer store online, they turned to BlueSwitch in late 2020.


European Wax Center website on mobile devices

Project Description

  1. Site architecture to breakdown different shopping user journeys, from collection specific to shopping by style
  2. Designed & developed custom PDP for cleaner UX when shopping for items within the same bedding collection
  3. Customized homepage sections and collection page template to accommodate and call out the different J Queen New York brands
  4. Integration with PIM systems as well as ERP Integrations for efficient data and order management