JQueen New York

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Overview

J. Queen New York is a traditional bedding manufacturer that originally sold exclusively B2B to retailers like Macy’s, Bed Bath & Beyond, and more. Seeking a guide to help them launch their first Direct-To-Consumer store online, they turned to BlueSwitch in late 2020.

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The Challenge

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The Challenge

J. Queen’s business and systems were built around traditional B2B needs.

This includes everything from product descriptions to shipping, merchandising and customer service. J Queen looked to BlueSwitch to assist in not only building their first DTC experience, but to lend expertise in all areas of business.

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Our Solution

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Our Solution

BlueSwitch provided a complete DTC solution within the Shopify Plus ecosystem. This included unique designs for the brands, yet staying consistent with the overall J. Queen style.

We implemented a full design, dev and marketing strategy to engage customers. This allowed customers that were familiar with the J. Queen brand as well as new users to experience everything J. Queen had to offer within a smooth and beautiful experience.