L’OBJET was born at the intersection of meticulous craftsmanship and timeless sensibility.
L’Objet needed to refocus their site into a manageable, customized e-commerce experience that kept their target audience and store catalog in mind; a site that would showcase both the products and their craftsmanship through photography and videos.
First, we reworked the site architecture, simplifying navigation and the user journey. Homepage sections were then customized to bring movement and videos, emphasizing the breadth and craftsmanship of L’Objet’s products.
Collection and product detail templates were then designed with their specific target audience in mind, allowing for ease of browsing through collections and then finally purchasing multiple products within a collection on one page. All this was achieved while maintaining the classic and luxury feel of the site.