Digital Marketing ProTips

Why You Should Be Using Buyer Personas for Your Marketing Strategy

August 15, 2017

Today marketers need to wear multiple hats to land new business leads and deals. They must write and curate great content, use the best tools to stay organized, automate the right tasks, collect and analyze helpful data, send out the right communications at the right time, and so much more. And unfortunately, a lot of that work is carried out in vain due to one crucial element that’s missing from a lot of marketing strategies out there: buyer personas.…

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Digital Marketing Lifehacks

Digital Marketing Tasks You Should Be Doing for Your E-Commerce Business

August 2, 2017

Planning, executing, and continually adapting a digital marketing strategy is essential for every e-commerce business. This can be daunting at times. Trends are always changing. There’s always a new and improved tool or platform to use. And there are so many duties to complete on a daily basis. It can be challenging to pick the most important digital marketing tasks to focus on. To help you focus on what matters most, this post highlights some of the essential digital marketing tasks…

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Ecommerce ProTips

Get More Conversions: Critical Elements Every Product Page Should Have

July 13, 2017

You can have the most innovative product on the market, and stellar marketing content all over the Internet, but still not convert as many customers as you want due to ill-constructed product pages. On top of ensuring that your ecommerce site is mobile-friendly, easy to navigate, quick to load, and all-around engaging, you can’t neglect your product pages if you want more of your online shoppers to turn into online buyers.  …

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Ecommerce ProTips

Four Critical First Steps to Take When Starting an Ecommerce Business

July 10, 2017

Starting an ecommerce business isn’t too difficult in 2017, especially with online platforms like Shopify and WordPress available. However, because starting an ecommerce business is becoming easier to do, a lot of business owners are considering them. This makes competition for online sales in a variety of industries more intense each year. If you’re interested in starting an ecommerce business and want to stay ahead of the competition, there are four critical steps you must take when starting…

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SEO

SEO Tools You Should Be Using for Your Ecommerce Business

June 14, 2017

Selling products online in 2017 is challenging and competitive for everyone. For your site to stand out from the rest, you need to use SEO (Search Engine Optimization) techniques and best practices. The reach and effectiveness of these techniques and practices will depend on the online tools you use to implement them. If you want your SEO to be truly effective, and improve your online reach and bottom line, there are five types of SEO tools you should use on a…

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Email Marketing

5 Things You Need to Do After an E-Commerce Customer Converts

June 5, 2017

Generally, business owners focus more on achieving high conversion rates than they do on retaining customers after they convert. But higher conversion rates don’t always lead to more sales or higher sales revenues. Research shows that repeat customers spend a lot more than first-time customers — up to five times more! They are also less price-sensitive, which leads to lower marketing spend for your business. Here are five things you should do to retain new and existing customers after they convert.…

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Ecommerce

Event Based Marketing: Six Steps to Follow

June 5, 2017

Regardless of the size of your business or organization, it is important to take advantage of business-related events to increase customer engagement and satisfaction, and to generate more leads. Before hosting an event, however, getting organized is a must.…

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Ecommerce ProTips

How to Decrease Abandoned Cart Rates

June 5, 2017

According to Baymard Institute’s latest research, approximately $260 billion can be recovered annually from lost online e-commerce sales and abandoned carts. Most carts are abandoned simply because customers are just “window shopping” and aren’t ready to purchase anything yet, but there are many other factors that contribute to carts being abandoned. Read the tips below to see how you can decrease the number of carts your customers abandon.…

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Email Marketing Lifehacks

6 Important Features to Put in Your Welcome Email

April 19, 2017

It’s common practice to send out a welcome email to a new subscriber, and sending one that simply states “Thank you for subscribing” is no longer sufficient. This is especially true if you want to make a positive and lasting impression on your new customers and subscribers. Here are six important elements to put in your welcome emails to encourage your subscribers to take the next step in their relationship with your brand.…

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