Welcome to The Switch
Take a deep dive with your #1 source for eCommerce industry news, trends, and professional resources
What is the future of SEO in 2025? Get ready for AI-driven search.
Okay, deep breaths, everyone. We made it through 2024 and now it’s time to get a clear-eyed look at what’s happening with Google Search in 2025 — and what it means for your SEO strategy. Buckle up, eCommerce brands: the SEO landscape is shifting, but it’s not time to panic. It’s time to adapt.
AI Empowers Ecommerce Store Owners
Marketing in the ecommerce space is a rapidly evolving world. This can lead to stress, anxiety, uncertainty and chaos for many ecommerce marketing managers. It’s a constant challenge to stay ahead of the competition. You need to create engaging campaigns, optimize customer experiences, and…
VR Tech in Ecommerce: Embracing the Virtual Revolution
Imagine stepping into a world where the boundaries of physical limitations blur and possibilities multiply exponentially. Imagine being able to see a product, move it around, place it in your home or see yourself wearing an article of clothing. You may not be able to feel or smell a product, but VR makes it possible to see a product online differently than they have been able to before.
10 Ways to Win at SEO in 2023: Insights, Trends, and Pro Tips
You may have noticed that since December of last year, Google has been rolling out a number of major changes across its platforms, products, and services. Core updates, platform updates, AI-writing tools, and overhauls like the upcoming mandatory switch to Google Analytics GA4 has marketers and business owners scrambling to keep up.