Blog content can come in many different formats, which are known as content types. Having multiple content types on your website is a great way to appeal to the different types of customers that frequent your business. 

Blogs are powerful tools for communicating with your customers, but blog posts also have incredible technical value for increasing your keyword rankings in search engines. To get the most out of your blog posts, it’s important to follow SEO best practices for formatting. 

It’s time to reimagine the way you handle returns and unlock the untapped potential they hold. By transforming how you approach returns, you can retain more customers, increase sales, and even boost your bottom line.

Aside from watching for metrics that depict the strength of your messaging and targeting, the key to success lies in the creative - it’s the engine that drives your ad to victory.

Increasing the average order of your Shopify store requires creativity - and it might not be as simple as increasing the price of your products.

If you own a Shopify store, you may have wondered why major brands like Fashion Nova and Chubbies are launching mobile apps. Even if a brand isn't as large as Fashion Nova, there are strategic reasons to create a mobile app version of their store.  Does your brand find itself in any of the following scenarios?

Starting around the beginning of August 2024, Shopify Plus store owners started noticing these strange “srsltid” query strings appearing at the end of their collection- and product-URLs. If you’re one of the many store owners experiencing this strange occurrence, rest assured that you’re not the only one that’s confused.

Focusing on solely ROAS can stunt your growth on Meta and in paid advertising in general. We liken it to driving a car with blinders on - you're missing out on other crucial metrics that can supercharge your ad performance

Reaching your email subscribers is similar to a crowded trade show or expo – you’re fighting for attention, ready to make a good impression. As inboxes are flooded with work emails, personal emails, promotional emails, and more, brands have to work harder than ever to ensure that your emails not only get opened, but ultimately convert.

With Google’s “secret rules” for search now exposed, many marketers, SEOs, and site owners are left wondering, have we been wasting our time (and money) playing in a rigged game? What are the REAL ranking factors for organic search? And most importantly, do we need to change our SEO strategies now that Google’s secrets have been exposed?

Imagine you're climbing a mountain. You have the option to take the long, winding path, carefully choosing each step or you could hop on a high-speed elevator, effortlessly reaching the summit in record time. Unless you’re an avid hiker, the second option likely sounds more manageable and more ideal.

Shopify's newest checkout system is more stable and secure than ever, but new privacy-first features may not be compatible with your current Google Analytics and Google Tag Manager integrations. The mandatory upgrade in August 2024 is fast approaching, so the time to rethink your analytics integration with Shopify is right now.

If you’re a Shopify Plus store Admin, chances are you’ve seen this message in the Settings menu, which warns us to upgrade to “Checkout Extensibility” before August of 2024. The clock is ticking on this mandatory upgrade, so if your Shopify store is still using checkout.liquid, it’s time to start planning your upgrade today.

If you’ve managed a website during the past few years, then chances are, at some point you’ve gotten a confusing, stress-inducing email from Google Search Console about your site’s Mobile Usability issues. But regardless of what the email says, we promise, your website (probably) doesn't have any Mobile Usability issues.

The transition to a business-to-consumer (B2C) model is reshaping the manufacturing landscape, offering new growth opportunities and enhanced customer experiences. However, this shift is not without its challenges. Manufacturers looking to embrace B2C strategies must navigate a range of obstacles to effectively adapt to this customer-centric approach.

Bags in Bulk is a NYC-based eCommerce brand that sells wholesale merchandise in a D2C storefront environment. Specializing in wholesale backpacks, school supplies, and apparel, Bags in Bulk markets their products mainly to nonprofits, churches, and charities, as well as school districts, teachers, and community organizations.

You may not recognize Rapiscan Systems®, but it’s more than certain that they’ve kept you safe more times than you know. Each day countless airports, government buildings, major events, and prison systems across the globe rely upon Rapiscan Systems cutting edge and technologically advanced checkpoint security equipment.

Link Building Outreach campaigns are an ethical and professional method of building up the number of links that lead to your domain. Usually this is accomplished by contacting the owners and managers of reputable websites and coming to a mutually beneficial arrangement, such as a content exchange.

Marketing in the ecommerce space is a rapidly evolving world. This can lead to stress, anxiety, uncertainty and chaos for many ecommerce marketing managers. It’s a constant challenge to stay ahead of the competition. You need to create engaging campaigns, optimize customer experiences, and…

Imagine stepping into a world where the boundaries of physical limitations blur and possibilities multiply exponentially. Imagine being able to see a product, move it around, place it in your home or see yourself wearing an article of clothing. You may not be able to feel or smell a product, but VR makes it possible to see a product online differently than they have been able to before.