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Bryan Swift Bryan Swift

How to Run A Backlinks Outreach Campaign (with Free Email Templates)

Link Building Outreach campaigns are an ethical and professional method of building up the number of links that lead to your domain. Usually this is accomplished by contacting the owners and managers of reputable websites and coming to a mutually beneficial arrangement, such as a content exchange.

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Tallen Hughes Tallen Hughes

7 Best Practces for Email Deliverability

In today's digital age, email marketing continues to be a powerful tool for businesses to connect with their audience and drive conversions. However, the success of an email marketing campaign relies heavily on one crucial factor: deliverability. Deliverability is fundamental to the success of email marketing campaigns. It refers to the ability of your emails to reach the recipient's inbox.

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BlueSwitch BlueSwitch

Is an Omnichannel Marketing Strategy Right for Your eCommerce Brand?

In today's digital age, customers expect a seamless shopping experience across all channels, whether they're shopping online or offline. As a result, it's essential for eCommerce businesses to implement an omnichannel marketing strategy to meet these expectations and stay competitive, rather than thinking of each channel as existing in a silo.

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BlueSwitch BlueSwitch

How to Add Better Personalization for B2C Email Marketing

Over the past 10 years or so, personalization has become one of the most important and most-requested fixtures of professional email marketing campaigns. B2C personalization in emails is a highly effective way to engage customers, increase deliverability and drive conversions for eCommerce brands.

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Tallen Hughes Tallen Hughes

How to Leverage Your Marketing Budget in Times of Inflation

This million dollar question has D2C brands and businesses across the country questioning themselves on what to do with their marketing budgets. We have been hearing the terms inflation, recession and consumer spending a lot since the height of the pandemic. But what does this mean long term for the D2C world?

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