Aside from watching for metrics that depict the strength of your messaging and targeting, the key to success lies in the creative - it’s the engine that drives your ad to victory.

Imagine you're climbing a mountain. You have the option to take the long, winding path, carefully choosing each step or you could hop on a high-speed elevator, effortlessly reaching the summit in record time. Unless you’re an avid hiker, the second option likely sounds more manageable and more ideal.