Welcome to The Switch

Take a deep dive with your #1 source for eCommerce industry news, trends, and professional resources

Bryan Swift Bryan Swift

How to Format Your Shopify Blog Posts for Maximum SEO Value

Blogs are powerful tools for communicating with your customers, but blog posts also have incredible technical value for increasing your keyword rankings in search engines. To get the most out of your blog posts, it’s important to follow SEO best practices for formatting. 

Read More
Bryan Swift Bryan Swift

The Google API Leak: What Happened, and What's Next for SEO

With Google’s “secret rules” for search now exposed, many marketers, SEOs, and site owners are left wondering, have we been wasting our time (and money) playing in a rigged game? What are the REAL ranking factors for organic search? And most importantly, do we need to change our SEO strategies now that Google’s secrets have been exposed?

Read More
Bryan Swift Bryan Swift

Your Website Isn't Failing Google's Mobile Usability Test (we promise)

If you’ve managed a website during the past few years, then chances are, at some point you’ve gotten a confusing, stress-inducing email from Google Search Console about your site’s Mobile Usability issues. But regardless of what the email says, we promise, your website (probably) doesn't have any Mobile Usability issues.

Read More
Bryan Swift Bryan Swift

10 Ways to Win at SEO in 2023: Insights, Trends, and Pro Tips

You may have noticed that since December of last year, Google has been rolling out a number of major changes across its platforms, products, and services. Core updates, platform updates, AI-writing tools, and overhauls like the upcoming mandatory switch to Google Analytics GA4 has marketers and business owners scrambling to keep up.

Read More
Bryan Swift Bryan Swift

Shopify SEO: Pro Tips for Optimizing Your Shopify Website

Shopify is one of the most popular eCommerce platforms around, and for good reason. Shopify automates the most time- and labor-intensive eCommerce tasks, which means technically-challenged shop owners can spend less time troubleshooting technical issues, and more time running their business.

Read More
Bryan Swift Bryan Swift

Link Building 101: How to Get Backlinks to Your Website (the RIGHT way)

Backlinks are one of the most powerful tools for increasing traffic, improving search engine rankings, and boosting authority for your website and domain. But while backlinks can be a strong ally in any SEO campaign, they can also be your downfall if you don't know how to use them correctly.

Read More