Focusing on solely ROAS can stunt your growth on Meta and in paid advertising in general. We liken it to driving a car with blinders on - you're missing out on other crucial metrics that can supercharge your ad performance

Imagine you're climbing a mountain. You have the option to take the long, winding path, carefully choosing each step or you could hop on a high-speed elevator, effortlessly reaching the summit in record time. Unless you’re an avid hiker, the second option likely sounds more manageable and more ideal.