Shopping online is an experience that should be enjoyable, convenient, and stress-free. If your customers don’t have a great experience while shopping on your eCommerce platform, they won’t come back. If they have a terrible experience, they might tell their whole social feed about it. That’s why it’s so important to make sure that you create a great user experience (UX) for your customers.

Most eCommerce managers know Shopify as a great platform for managing an online store. Shopify Themes 2.0 is the latest upgrade to the Shopify platform, and it brings a ton of new features and improvements that can help eCommerce businesses of all sizes optimize their online stores and improve customer engagement.

Not too long ago, I was knee-deep in the B2B industry. I spent the better part of the last 15 years immersed in B2B content. Over the last few years, I’ve been working in B2C and I am amazed at how many eCommerce websites aren’t publishing fresh content on a consistent basis.