It’s no surprise that mobile is on the rise. Even the “average Gen Zer watches about 68 videos a day.” For a frame of reference, that’s over 2 days worth of video watching. Alas, more time spent on mobile means more opportunities for e-commerce to flourish.

Digital marketing agencies can no longer look past the impact that influencers can have on building relationships to cultivate their own brands. There are key areas that brands are going to want to focus on to get the most out of their influencer(s). But how can you make your campaigns seem authentic in the age of “#ad”?

To make the most of your marketing dollars, it is critical to evaluate how well your marketing strategies work. Then you can choose to continue using only the marketing strategies that yield the most return for your money. Here are five different ways to evaluate the effectiveness of your existing marketing strategies.

When it comes to creating a brand voice for your company, word choice matters. SEO and marketing are closely related in ensuring that potential customers find your business. The words you choose impact how customers perceive your company and whether they’ll buy your company’s products or services. Here are some things to keep in mind

If your company operates an e-commerce store, your customers base most of their buying decisions on your product descriptions. Product descriptions are hugely important in e-commerce advertising. Ineffective product descriptions can cost you in sales; while vividly detailed product descriptions can drive increased sales.

You put a lot of time and resources into your company’s product pages and blog posts. However, if you don’t properly promote these pages, your customers won’t see the new information you post, and you won’t see the best results from creating new marketing content.

If you successfully draw in customers to your e-commerce site to where they’re interested enough to consider making a purchase, it can be frustrating to see them abandon their shopping carts. One way to ensure that customers finish their transaction is to streamline your site’s checkout process to create a better user experience that encourages them to finish it.

When it comes to your company’s marketing dollars, you want to make sure that you are seeing the best ROI for your marketing campaigns. For digital marketing campaigns, some companies find it difficult to figure out what kind of data they need to gather and analyze to determine how effectively their campaigns perform.

When you launch a new e-commerce website, one of the first tasks to accomplish is to promote it and find new customers. Often, website owners are stuck using the same old strategies that don’t yield the results they want. For the best results, incorporate new ideas and strategies into your marketing plan.

One of the main concerns that e-commerce site owners share is figuring out how to grow by driving more traffic to their websites. Ideally, most of these visitors become customers. To encourage growth, here are three hacks that you can use to increase the number of visitors and conversions for your e-commerce site.

Products ordered online are returned 3x more in comparison to products purchased in store. With a return rate of 30%, online returns can be detrimental to a business over the long term. A return generates zero revenue and forces merchants to pour money into things like shipping fees and restocking fees.

By 2020, customers will manage 85 percent of their relationship with the enterprise without interacting with a human, according to Gartner. And this is due to impressive advances made in machine learning in the past half-decade…

Of all the time that users spent online in 2017, 71 percent was spent on a mobile device. And by 2018, that number will grow to 83 percent. Additionally, 72 percent of total digital ad spending will be allocated for mobile platforms by 2019. And smartphone conversion rates are up 64 percent compared to the average desktop conversion rates.

In 2018, 51 percent of Americans report that they prefer to shop online. And e-commerce is growing 23 percent year after year at a steady pace. Yet 46 percent of American small business owners don’t even have a website, let alone a website that’s designed and optimized for the e-commerce customer in 2018.

The term “dark social” was coined by Alexis Madrigal in an article that appeared in The Atlantic in 2012. It is now more important to be aware of than ever. Dark social, according to Madrigal, is when people share web content through private channels such as instant messaging programs, messaging apps, and email.

Advertisers with remarketing ad campaigns anonymously track users’ Internet activity and display ads for them based on their online activity. For example, if users visit an organic skincare website and leave the site before converting, the skincare brand can set up a remarketing ad campaign

Deloitte estimated that online holiday spending will outpace in-store holiday spending in 2017—estimating that online holiday spending will account for 51 percent of the average shopper’s holiday shopping budget, exceeding average in-store shopping budgets for the first time. This is a huge step forward for e-commerce business owners…

In the past year, automation and mobile marketing have soared to new heights. And although they will continue to play a vital role in digital marketing in the future, big data, influencer marketing, and customer-centric experiences will become even more crucial. Here's what you should keep an eye out for in the coming year.

When you speak directly to your target market, you speak to those who are already searching for and interested in what you offer. SEO optimization services can help with targeting exactly who you're trying to reach.

E-commerce store owners should be highly invested in using data analytics to inform their online marketing strategies going into 2018. Consulting data analytics is the best way for e-commerce store owners to understand what’s gaining real traction on their sites, as well as what marketing trends and shifts in customer behavior are important to recognize for their businesses.