The E-commerce world continues growing rapidly. Modern shoppers love options, but what are the key drivers of loyalty in an online world? The answer? Delivering on convenience, an expected level of customer service, and most importantly, reliability.

One simple, yet dramatic, change altered the competitive landscape of commerce forever, and still determines life or death for brands today. The secret to success, used by emergent eCommerce leaders, is an intuitive and effective customer journey. To build this, you need to adopt a new mindset. This article will show you how.

So, you just built your first eCommerce website on Shopify Plus. Or maybe you’ve had a successful site running for quite some time now. Regardless of where you are in your eCommerce journey, we’ll assume that at this point you have the general framework of your site setup, and maybe you want to give more attention to the user experience.

If you currently find yourself in the market for a Shopify Plus Agency, we can go ahead and assume a couple of things: You’re an eCommerce business owner and you want to build your website on the best eCommerce platform you can get.

Transaction fraud is a reality that every eCommerce company faces. In fact, Juniper Research estimates that retailers will lose $130 billion between 2018 and 2023 to CNP fraud. Fraud prevention solutions continue to find new ways to battle online fraud, but many merchants remain unaware of the most common risk factors on any order.

Breaking News: YOUR ENGAGEMENT IS ABOUT TO DROP!! Ever wonder how brands and influencers appear at the top of Instagram’s hashtag and explorer page? Engagement. That’s right. According to Instagram’s ever-changing algorithm, you need to put in the work if you want to get seen.

As a Shopify Plus Designer, the #1 request when clients want to revamp their site is to make it "pretty.” We all want to create something beautiful. But our aim is to not only create sites that are aesthetically pleasing but, strategic. Therein lies the difference between art and design. At the very core, design should always serve a purpose.

Imagine your brand voice was an actual person. Would it sound like Samuel L Jackson or Gilbert Gottfried? Would you want to talk to this person before your morning coffee? Are they the person you want to be stuck with as your Uber driver?

The ecommerce market is competitive and growing rapidly – by 13% every year, in fact. With incredibly quick delivery, one-click shopping and free returns offered by corporations such as ASOS and Amazon, it can feel overwhelming to try and compete.

Audible is Amazon’s audiobook company. One of the nice things about using an audiobook from Audible is that, when paired with a Kindle ebook, the audio in Audible stays synchronized with the text of the ebook. That means you can effortlessly switch back and forth between listening to the book and reading the book.

Shopify is one of the largest online platforms for e-commerce. At last count there were over 600,000 merchants using the platform to sell everything from Drew Barrymore’s cosmetic line to really cheap school supplies. One of the reasons that there is such a diverse and large number of merchants on the platform is due to the Shopify’s Apple-esque approach to their platform:

One of the less-fun things you have to think about when you’re a founder is business security. Can someone easily hack your Instagram account? What happens if you lost important company files? What do you do if an order of inventory arrives damaged? Ok - don’t panic. We’ve got you covered with 4 foundational ways you can secure your ecommerce store.

There’s enough content out there about how to run a good eCommerce social advertising campaign. So, let’s get right down to it and talk about what NOT to do when launching a social media advertising campaign. To draw a comparison for you, remember that scene in Season 3 of Breaking Bad when…

A strong email marketing strategy for eCommerce is one that keeps a healthy conversation with your customers at the moments they’re mostly to engage with your brand. From automated trigger campaigns to weekly or monthly email blasts, understanding the how to have the best version of these conversations is the key to campaigns success.

Without a brick and mortar store, your online presence is the single force driving people’s first, and lasting impressions of your business. What you display to the world is your branding - and everything you say and do creates an image in the customer’s mind about who you are.

Your next email campaign will be more successful when you address your customers’ buying habits, preferences, and stages of engagement with your business. It’s almost certain that most of your customers have made checking their email a regular habit for years now.

If you’re in ecommerce, you’ve likely heard the phrase “mobile first.” People are increasingly accessing the web on their phones rather than their computers and tablets. It should come as no surprise that mobile sales accounted for 39.6% of all ecommerce purchases in 2018. This number is expected to grow to 53.9% in 2021.

It’s easier than ever to find new and exciting brands online (we’ve all fell victim to an Instagram shopping ad). But consumers, especially the younger millennial market, are constantly looking for the next best thing and want whoever they’re buying from to be champions of change and authenticity.

It’s no surprise that mobile is on the rise. Even the “average Gen Zer watches about 68 videos a day.” For a frame of reference, that’s over 2 days worth of video watching. Alas, more time spent on mobile means more opportunities for e-commerce to flourish.