In today's digital age, email marketing continues to be a powerful tool for businesses to connect with their audience and drive conversions. However, the success of an email marketing campaign relies heavily on one crucial factor: deliverability. Deliverability is fundamental to the success of email marketing campaigns. It refers to the ability of your emails to reach the recipient's inbox.

Blog posts can have a significant positive impact on organic rankings, especially if you follow Google's Guidelines on writing useful, helpful, people-first content. Even in the fast-moving age of AI-written content, where anyone can produce a mountain of blog posts rather quickly, blog content is still one of the most useful elements of any marketing campaign.

Here’s a statistic that should make even the savviest of CMOs shudder: 70% of all online shopping carts are abandoned, according to a study by the Baymard Institute. The study averaged 48 shopping cart abandonment studies that showed abandonment rates ranging from 56% to 81%.

Shopping online is an experience that should be enjoyable, convenient, and stress-free. If your customers don’t have a great experience while shopping on your eCommerce platform, they won’t come back. If they have a terrible experience, they might tell their whole social feed about it. That’s why it’s so important to make sure that you create a great user experience (UX) for your customers.

Most eCommerce managers know Shopify as a great platform for managing an online store. Shopify Themes 2.0 is the latest upgrade to the Shopify platform, and it brings a ton of new features and improvements that can help eCommerce businesses of all sizes optimize their online stores and improve customer engagement.

In today's digital age, customers expect a seamless shopping experience across all channels, whether they're shopping online or offline. As a result, it's essential for eCommerce businesses to implement an omnichannel marketing strategy to meet these expectations and stay competitive, rather than thinking of each channel as existing in a silo.

It's time to say goodbye to Similar Audiences. Google is sunsetting Similar Audience Segments in August, and this has created a ripple effect in the eCommerce industry. We'll show you how you can prepare for the change.

Not too long ago, I was knee-deep in the B2B industry. I spent the better part of the last 15 years immersed in B2B content. Over the last few years, I’ve been working in B2C and I am amazed at how many eCommerce websites aren’t publishing fresh content on a consistent basis.

Since 2014, I’ve been incredibly lucky to be able to work remotely. As a mom of 3, I cannot express enough how much I’ve appreciated the ability to be able to take my kids to school in the morning, as well as be home when they walk in that door. With that said, being fully remote can often be a challenge when it comes to bonding with your co-workers

Replatform Boardmaker, a content-heavy, industry leader from a custom platform to Shopify while retaining and improving their user-experience.

Over the past 10 years or so, personalization has become one of the most important and most-requested fixtures of professional email marketing campaigns. B2C personalization in emails is a highly effective way to engage customers, increase deliverability and drive conversions for eCommerce brands.

You may have noticed that since December of last year, Google has been rolling out a number of major changes across its platforms, products, and services. Core updates, platform updates, AI-writing tools, and overhauls like the upcoming mandatory switch to Google Analytics GA4 has marketers and business owners scrambling to keep up.

Beautiful Destinations had a vision of creating interactive, content-rich, mobile-first travel guides that would offer their followers a unique, new way to learn about the culture, sights, and activities in dream travel destinations around the world. This required a first-of-its-kind, Shopify Plus site with content-heavy functionality, designed for rapid creation of gorgeous new pages…

This company burst onto the web scene almost ten years ago with a custom eCommerce site built by BlueSwitch. Over the years, they’ve made a name for themselves as an industry leader selling bulk backpacks, tote bags – even school supplies – at steep discounts.

If you're an eCommerce site owner or marketing professional, you've probably heard of UTM links. But do you know what UTMs are and how they can help your business?

Shopify is one of the most popular eCommerce platforms around, and for good reason. Shopify automates the most time- and labor-intensive eCommerce tasks, which means technically-challenged shop owners can spend less time troubleshooting technical issues, and more time running their business.

When BlueSwitch became the developers of note for Flower Beauty we had mixed feelings. On the one hand, we were thrilled to be working with a fast-growing and coveted makeup brand. On the flip side, their site, built on Magento Community, was at a point that it was having stability issues that would need tackling

Backlinks are one of the most powerful tools for increasing traffic, improving search engine rankings, and boosting authority for your website and domain. But while backlinks can be a strong ally in any SEO campaign, they can also be your downfall if you don't know how to use them correctly.

Over the last 20 years or so, Google has launched more than 271 products, tools, platforms, and services—most of them totally free. But even though most of Google's products are totally free to use, there's one small catch: you must have a Google account in order to login and use them.

This million dollar question has D2C brands and businesses across the country questioning themselves on what to do with their marketing budgets. We have been hearing the terms inflation, recession and consumer spending a lot since the height of the pandemic. But what does this mean long term for the D2C world?