Motherhood
Revamping both Motherhood & A Pea in The Pod websites onto Shopify
Destination Maternity is the world’s largest designer and retailer of maternity apparel including brands like Motherhood and A Pea in The Pod.
UI/UX
Shopify Development
The Project
While replatforming both Destination Maternity sites onto Shopify, we made sure to stay focused on the unique maternity customer. Using the same dev foundation, we kept the functionality the same across both sites, while maintaining unique and different experiences between the two, taking into consideration each brand’s positioning in the market.
The Challenges
Quick turnaround time of 3 months for two sites/brands
Creating unique experiences for two different yet parallel user types
Developing theme so there would be full flexibility after handoff
Our Solution
BlueSwitch identified areas of focus particularly impactful for the maternity customer and carefully designed and crafted theme sections tailored to creating engaging customer experiences. This allowed the teams on both sites full flexibility and creativity, with both sites launching in a short 3 months timeline.