Rapiscan Global B2B
You may not recognize Rapiscan Systems®, but it’s more than certain that they’ve kept you safe more times than you know. Each day countless airports, government buildings, major events, and prison systems across the globe rely upon Rapiscan Systems cutting edge and technologically advanced checkpoint security equipment.
Rapiscan's dedication makes them the leader in the checkpoint security marketplace, by keeping their spaces safe with vital security products that can sense out thousands of trace contaminants, explosives and illegal substances.
Rapiscan leaders came to BlueSwitch with a single need: to provide their global B2B customers a fast and easy method to purchase the consumable items, replacement parts, and accessories critical to keeping their customer’s security efforts running efficiently.
Due to the highly complex processes already at play within the company, the special needs of this B2B organization required a robust yet carefully planned and high functioning new eCommerce site that utilized an out of the box software solution with customizations specific to their business needs.
Being global meant 24/7/365 service. The result was a global B2B eCommerce site dedicated to:
Serving over 200 customers in 170+ countries, representing many of the most important names in security
Providing over 250 trace consumables, replacements parts and accessories online
Utilizing over a dozen third party apps, all carefully choreographed to work in harmony
Offering transactions in multiple currencies to locally support customers around the globe
Offering an advanced suite of options for payment and shipping
Rapiscan Systems came to BlueSwitch with a tall order: build a new global eCommerce solution under an aggressive timeline, with advanced features and functionality, supported by a SaaS out-of-the-box-ready-to-use product.
The new product had to be customizable when necessary, expandable when we were ready, and put forth an easy to use branded customer interface and easy site administrator’s backend that greatly reduces the dependency on IT for updates. So the project was not just a highly advanced new site on an aggressive timeline, but one that would allow their customers to access the vital items they need to keep their security operations functioning in perfect order.
The Rapiscan eCommerce site would deliver an entirely new channel of business functionality to their global customer base who were demanding it and allow them an online advantage over their competitors. Prior to re-platforming, their old eCommerce site ran on a highly fragmented and antiquated system that failed customer needs, lacked services, didn't support a global solution and required heavy dependence on an IT team for daily management.
To reach this goal, BlueSwitch solutioned with a a myriad of targeted custom features enabling the wow factor and ease-in-use customer experience Rapiscan Systems requested for it’s customers.
Partnering with BlueSwitch was Rapiscan Systems’ eCommerce Solution.
BlueSwitch maneuvered quickly by implementing a SaaS product with recommendations for customizations because if developed from the ground up, it would have had a profound impact on the timeline that Rapiscan Systems needed. Moreover, Rapiscan Systems legacy systems required careful integration to ensure proper interoperability.
By maximizing the usage of existing solutions, BlueSwitch was able to develop a brand-new site in a manner that was conscious of both time and budget — all while delivering Rapiscan Systems customers the best experience possible.
The BlueSwitch team leveraged their powerful Multify platform to allow the new site to properly communicate with their existing databases as well as layer in additional functionalities that would have otherwise been little more than a dream.
In the end, a highly advanced suite of features was sought out to bring their customers an eCommerce experience with both increased security as well as dramatically improved functionalities for ease-of-use.
By building out a rich feature set not often found on B2B web stores, Rapiscan Systems needed to offer their demanding global clientele an experience that married the ease of rich features normally found on consumer-focused sites, with the power of a wholesale backend.
The BlueSwitch team worked together with Rapiscan Systems by listening to their direction and then identifying a medley of existing off-the-shelf solutions which could be integrated with our in-house development tools and expertise.
The results speak for themselves: Replication, Recognition and Revenues.
Replication.
Ultimately, the pilot site — focusing on the EMEA region — was a massive success and is being rapidly replicated to serve other global regions after the high demand from other Rapiscan Systems’ global customers.
Recognition.
The Rapiscan eCommerce site has garnered recognition from across the industry for the remarkably customer-friendly ease-of-use that it provides for a B2B eCommerce site. BlueSwitch was honored in the 2019 Ecommerce awards for
Best B2B eCommerce site
Best Innovation in eCommerce Payment
Rolling out more than 200+ countries in a single year
Revenues.
Customers who never purchased online before are repeat purchasing on the eCommerce site driving Rapiscan Systems sales and revenues.
“Working with BlueSwitch has been a partnership of significance to our organization in that they listen to our goals and needs and consider the best possible solutions. On many occasions we have had to bend and test the system functionality to accommodate our business needs and they have delivered. A great example of this is the innovative payment solution which resulted in our being selected as Finalists in the eCommerce Awards 2019. They are partners because they become an extension of your team. Their offices offer a well-rounded scope of services and talented team from leadership on down to the everyday partner. They are small enough to always be accessible and large enough to be worldly.”
Christina Young | Senior eCommerce Manager @ Rapiscan Systems
