Bags in Bulk SEO

Bags in Bulk is a NYC-based eCommerce brand that sells wholesale merchandise in a D2C storefront environment. Specializing in wholesale backpacks, school supplies, and apparel, Bags in Bulk markets their products mainly to nonprofits, churches, and charities, as well as school districts, teachers, and community organizations. Unlike traditional B2B businesses, wholesale product offerings are available to the general public, priced by wholesale case, with volume discounts applied at checkout.

Client Overview:

Company Name: Bags in Bulk
Industry: Wholesale Merchandise (backpacks, school supplies, apparel, outdoor gear, etc.)
BlueSwitch Client since 2019
Channels Serviced: SEO

YOY Growth Stats - SEO (Organic)

*sourced from Google Analytics (GA4)
(2022-2023)

+1,577% : Organic Revenue
+786% : Organic Transactions
+340% : Organic Users
+404% : Organic Sessions

Strategies Implemented

• Designed an SEO campaign that would improve rankings for wholesale keywords, while avoiding higher-volume, non-wholesale keywords through careful application of keywords in content creation/optimization 

• More detailed segmentation in products and collections to help increase organic traffic, engagement, revenue and average order value

• Helped rank for more keywords at a greater frequency, further broadening campaign reach and created more specific/targeted collections that appeal to a wider variety of new users

• Strategic content topic ideation armed with detailed keyword and audience research to identify content that would product the most traffic and engagement