Aside from watching for metrics that depict the strength of your messaging and targeting, the key to success lies in the creative - it’s the engine that drives your ad to victory.

Starting around the beginning of August 2024, Shopify Plus store owners started noticing these strange “srsltid” query strings appearing at the end of their collection- and product-URLs. If you’re one of the many store owners experiencing this strange occurrence, rest assured that you’re not the only one that’s confused.

Focusing on solely ROAS can stunt your growth on Meta and in paid advertising in general. We liken it to driving a car with blinders on - you're missing out on other crucial metrics that can supercharge your ad performance

With Google’s “secret rules” for search now exposed, many marketers, SEOs, and site owners are left wondering, have we been wasting our time (and money) playing in a rigged game? What are the REAL ranking factors for organic search? And most importantly, do we need to change our SEO strategies now that Google’s secrets have been exposed?

Imagine you're climbing a mountain. You have the option to take the long, winding path, carefully choosing each step or you could hop on a high-speed elevator, effortlessly reaching the summit in record time. Unless you’re an avid hiker, the second option likely sounds more manageable and more ideal.

If you’ve managed a website during the past few years, then chances are, at some point you’ve gotten a confusing, stress-inducing email from Google Search Console about your site’s Mobile Usability issues. But regardless of what the email says, we promise, your website (probably) doesn't have any Mobile Usability issues.

Link Building Outreach campaigns are an ethical and professional method of building up the number of links that lead to your domain. Usually this is accomplished by contacting the owners and managers of reputable websites and coming to a mutually beneficial arrangement, such as a content exchange.

Marketing in the ecommerce space is a rapidly evolving world. This can lead to stress, anxiety, uncertainty and chaos for many ecommerce marketing managers. It’s a constant challenge to stay ahead of the competition. You need to create engaging campaigns, optimize customer experiences, and…

In today's digital age, email marketing continues to be a powerful tool for businesses to connect with their audience and drive conversions. However, the success of an email marketing campaign relies heavily on one crucial factor: deliverability. Deliverability is fundamental to the success of email marketing campaigns. It refers to the ability of your emails to reach the recipient's inbox.

Blog posts can have a significant positive impact on organic rankings, especially if you follow Google's Guidelines on writing useful, helpful, people-first content. Even in the fast-moving age of AI-written content, where anyone can produce a mountain of blog posts rather quickly, blog content is still one of the most useful elements of any marketing campaign.

Here’s a statistic that should make even the savviest of CMOs shudder: 70% of all online shopping carts are abandoned, according to a study by the Baymard Institute. The study averaged 48 shopping cart abandonment studies that showed abandonment rates ranging from 56% to 81%.

In today's digital age, customers expect a seamless shopping experience across all channels, whether they're shopping online or offline. As a result, it's essential for eCommerce businesses to implement an omnichannel marketing strategy to meet these expectations and stay competitive, rather than thinking of each channel as existing in a silo.

It's time to say goodbye to Similar Audiences. Google is sunsetting Similar Audience Segments in August, and this has created a ripple effect in the eCommerce industry. We'll show you how you can prepare for the change.

Not too long ago, I was knee-deep in the B2B industry. I spent the better part of the last 15 years immersed in B2B content. Over the last few years, I’ve been working in B2C and I am amazed at how many eCommerce websites aren’t publishing fresh content on a consistent basis.

Over the past 10 years or so, personalization has become one of the most important and most-requested fixtures of professional email marketing campaigns. B2C personalization in emails is a highly effective way to engage customers, increase deliverability and drive conversions for eCommerce brands.

You may have noticed that since December of last year, Google has been rolling out a number of major changes across its platforms, products, and services. Core updates, platform updates, AI-writing tools, and overhauls like the upcoming mandatory switch to Google Analytics GA4 has marketers and business owners scrambling to keep up.

If you're an eCommerce site owner or marketing professional, you've probably heard of UTM links. But do you know what UTMs are and how they can help your business?

Shopify is one of the most popular eCommerce platforms around, and for good reason. Shopify automates the most time- and labor-intensive eCommerce tasks, which means technically-challenged shop owners can spend less time troubleshooting technical issues, and more time running their business.

Backlinks are one of the most powerful tools for increasing traffic, improving search engine rankings, and boosting authority for your website and domain. But while backlinks can be a strong ally in any SEO campaign, they can also be your downfall if you don't know how to use them correctly.

Over the last 20 years or so, Google has launched more than 271 products, tools, platforms, and services—most of them totally free. But even though most of Google's products are totally free to use, there's one small catch: you must have a Google account in order to login and use them.