Blog content can come in many different formats, which are known as content types. Having multiple content types on your website is a great way to appeal to the different types of customers that frequent your business.

Let's say for example that you want to create content geared towards semi-professional customers who are operating a side-hustle business. The kind of content that appeals to the side-hustle audience may be very different from the content that appeals to full time professionals, or artists. To make it easy for your side-hustle audience to find the content that’s geared to their needs, you can create a new blog section to house those posts all in one convenient blog menu.

Luckily, Shopify allows you to create as many blog sections as you want in your Shopify storefront. The process for creating new blog sections is easy, simply follow the steps below.

Step 1: Navigate to the blog menu (Online Store > Blog Posts), then find the button near the top of the screen labeled “Manage Blogs”)

Step 2: Click “Add Blog” at the top right corner of your screen

Step 3: Give your new blog section a title, then click “edit website SEO” to open up the SEO settings and URL path area.

Pro Tip: The simpler the better

The title of your new blog section should be something that’s easily understandable at a glance. For example, if you’re creating a new section to showcase your customer’s projects, the title should be something like “Customer Projects” – the simpler the better.

Step 4: Add your SEO title, SEO description, and URL path, and click save.

Pro Tip: Use a short URL to keep things tidy

The URL of your new blog section will appear in the path of every blog post that’s assigned to that section (ttplasticland.com/blogs/new-blog-section/example-blog-post-slug), so to keep your blog URLs from ending up too long, choose a SHORT URL slug for your new blog section.

Step 5: Create a new blog post and assign it to your new blog section. And that’s it – You’ve now got a whole new blog section live on your site.

But wait, there’s more! You still have to give users a way to navigate to that new blog area. Use the menu options in the Navigation area (Online Store > Navigation > Menus) to add your new blog section to your top navigation, footer navigation, or other menu locations. You can also use the customizer to add a “blog listing block” to your homepage, or other template in your theme.

Better organization means better user experience

Adding additional blog sections in Shopify allows you to better organize your content, target specific audiences, and create a more engaging experience for your readers. Whether you're sharing product updates, industry insights, or helpful guides, having dedicated sections makes your blog easier to navigate and ensures your content reaches the right audience.

With Shopify’s user-friendly tools, creating and managing multiple blog sections is straightforward, empowering you to elevate your content strategy. Ready to take your blog to the next level? Start creating today and watch your engagement grow!

Want to know more about Shopify SEO? Check out The Shopify SEO Handbook by BlueSwitch! Or if you’re looking for SEO services for Shopify Plus, contact BlueSwitch today. Make sure to tell us how you heard about BlueSwitch (in this blog post).

How to create additional blog sections in Shopify