Here are just a few reasons why having a mobile marketing strategy is essential to the success of your business: Over 50% of searches are now conducted on mobile devices. There are over 2 million mobile apps to choose from on either Android or Apple devices.

As 2016 comes to an end, you need to stay ahead of your competition and know which digital marketing trends to expect in 2017 before you start celebrating the New Year. In the past year, we saw a lot of information about personalized content and an increase in social media ads.

When you create or update your website in WordPress, your first decision is to choose a WordPress theme for your business. A WordPress theme is the graphical interface that displays all the information for your website—essentially, the theme is your site’s layout.

When you focus more on your customers’ specific and individual needs, you can begin to personalize their ecommerce user experience. And per Econsultancy’s research, 94% of companies see “higher engagement and conversion rates” as benefits of a commitment to customer experience

To everyone’s relief, the time to say goodbye to batch email blasts is finally approaching. One day soon, consumers will no longer have to wade through hundreds of irrelevant lines of email text—or ignore them altogether.

What is social commerce? Social commerce is an online shopping experience that allows customers to discover, engage with, share, and purchase products through a social media platform. Social commerce (also known as social e-commerce) ensures that customers’ online purchasing experiences are seamless and engaging.

If you’re serious about getting more traffic to your site, a great place to start is by taking control of your title tags. Before you can do that, however, you need to do what they are, why they’re important for SEO, and how to change them.

When deciding to open an e-commerce site, the first question most business owners ask is “Which platform should I use?” It can be overwhelming to choose from the many e-commerce solutions available. As we strongly believe in, and love, Shopify’s usability and features, BlueSwitch has a dedicated team of Shopify Plus web development experts.

You’ve conducted keyword research and chosen perfect keywords that are most relevant to your business. You’ve structured your campaigns and ad groups carefully and logically, and have edited your ad copies one hundred times.

Emails – can’t live with em, can’t live without em. Especially in the technology space, a great majority of our day to day communication flows through email, which is both a blessing and a curse.

3 Tricks To Make You An Analytics Pro Understanding your visitors is probably the most essential factor in maintaining and expanding any website, and one of the most important tools to help understand your visitors is Google Analytics.

Answer: Every website. At least the ones that want to rank highly in Google search results. Putting the right keywords on your pages is often not enough to rank highly in search results. To rank, you also need inbound links, which are links from external websites to your website.

We're BlueSwitch, an ecommerce marketing company. We're showing you our favorite Amazon hacks! Amazon Prime Rocks!