Imagine your brand voice was an actual person. Would it sound like Samuel L Jackson or Gilbert Gottfried? Would you want to talk to this person before your morning coffee? Are they the person you want to be stuck with as your Uber driver?

The ecommerce market is competitive and growing rapidly – by 13% every year, in fact. With incredibly quick delivery, one-click shopping and free returns offered by corporations such as ASOS and Amazon, it can feel overwhelming to try and compete.

Audible is Amazon’s audiobook company. One of the nice things about using an audiobook from Audible is that, when paired with a Kindle ebook, the audio in Audible stays synchronized with the text of the ebook. That means you can effortlessly switch back and forth between listening to the book and reading the book.

Shopify is one of the largest online platforms for e-commerce. At last count there were over 600,000 merchants using the platform to sell everything from Drew Barrymore’s cosmetic line to really cheap school supplies. One of the reasons that there is such a diverse and large number of merchants on the platform is due to the Shopify’s Apple-esque approach to their platform:

One of the less-fun things you have to think about when you’re a founder is business security. Can someone easily hack your Instagram account? What happens if you lost important company files? What do you do if an order of inventory arrives damaged? Ok - don’t panic. We’ve got you covered with 4 foundational ways you can secure your ecommerce store.

There’s enough content out there about how to run a good eCommerce social advertising campaign. So, let’s get right down to it and talk about what NOT to do when launching a social media advertising campaign. To draw a comparison for you, remember that scene in Season 3 of Breaking Bad when…

A strong email marketing strategy for eCommerce is one that keeps a healthy conversation with your customers at the moments they’re mostly to engage with your brand. From automated trigger campaigns to weekly or monthly email blasts, understanding the how to have the best version of these conversations is the key to campaigns success.

Without a brick and mortar store, your online presence is the single force driving people’s first, and lasting impressions of your business. What you display to the world is your branding - and everything you say and do creates an image in the customer’s mind about who you are.

Your next email campaign will be more successful when you address your customers’ buying habits, preferences, and stages of engagement with your business. It’s almost certain that most of your customers have made checking their email a regular habit for years now.

If you’re in ecommerce, you’ve likely heard the phrase “mobile first.” People are increasingly accessing the web on their phones rather than their computers and tablets. It should come as no surprise that mobile sales accounted for 39.6% of all ecommerce purchases in 2018. This number is expected to grow to 53.9% in 2021.

It’s easier than ever to find new and exciting brands online (we’ve all fell victim to an Instagram shopping ad). But consumers, especially the younger millennial market, are constantly looking for the next best thing and want whoever they’re buying from to be champions of change and authenticity.

It’s no surprise that mobile is on the rise. Even the “average Gen Zer watches about 68 videos a day.” For a frame of reference, that’s over 2 days worth of video watching. Alas, more time spent on mobile means more opportunities for e-commerce to flourish.

Digital marketing agencies can no longer look past the impact that influencers can have on building relationships to cultivate their own brands. There are key areas that brands are going to want to focus on to get the most out of their influencer(s). But how can you make your campaigns seem authentic in the age of “#ad”?

To make the most of your marketing dollars, it is critical to evaluate how well your marketing strategies work. Then you can choose to continue using only the marketing strategies that yield the most return for your money. Here are five different ways to evaluate the effectiveness of your existing marketing strategies.

When it comes to creating a brand voice for your company, word choice matters. SEO and marketing are closely related in ensuring that potential customers find your business. The words you choose impact how customers perceive your company and whether they’ll buy your company’s products or services. Here are some things to keep in mind

If your company operates an e-commerce store, your customers base most of their buying decisions on your product descriptions. Product descriptions are hugely important in e-commerce advertising. Ineffective product descriptions can cost you in sales; while vividly detailed product descriptions can drive increased sales.

You put a lot of time and resources into your company’s product pages and blog posts. However, if you don’t properly promote these pages, your customers won’t see the new information you post, and you won’t see the best results from creating new marketing content.

If you successfully draw in customers to your e-commerce site to where they’re interested enough to consider making a purchase, it can be frustrating to see them abandon their shopping carts. One way to ensure that customers finish their transaction is to streamline your site’s checkout process to create a better user experience that encourages them to finish it.

When it comes to your company’s marketing dollars, you want to make sure that you are seeing the best ROI for your marketing campaigns. For digital marketing campaigns, some companies find it difficult to figure out what kind of data they need to gather and analyze to determine how effectively their campaigns perform.