When you launch a new e-commerce website, one of the first tasks to accomplish is to promote it and find new customers. Often, website owners are stuck using the same old strategies that don’t yield the results they want. For the best results, incorporate new ideas and strategies into your marketing plan.

One of the main concerns that e-commerce site owners share is figuring out how to grow by driving more traffic to their websites. Ideally, most of these visitors become customers. To encourage growth, here are three hacks that you can use to increase the number of visitors and conversions for your e-commerce site.

Products ordered online are returned 3x more in comparison to products purchased in store. With a return rate of 30%, online returns can be detrimental to a business over the long term. A return generates zero revenue and forces merchants to pour money into things like shipping fees and restocking fees.

By 2020, customers will manage 85 percent of their relationship with the enterprise without interacting with a human, according to Gartner. And this is due to impressive advances made in machine learning in the past half-decade…

Of all the time that users spent online in 2017, 71 percent was spent on a mobile device. And by 2018, that number will grow to 83 percent. Additionally, 72 percent of total digital ad spending will be allocated for mobile platforms by 2019. And smartphone conversion rates are up 64 percent compared to the average desktop conversion rates.

In 2018, 51 percent of Americans report that they prefer to shop online. And e-commerce is growing 23 percent year after year at a steady pace. Yet 46 percent of American small business owners don’t even have a website, let alone a website that’s designed and optimized for the e-commerce customer in 2018.

The term “dark social” was coined by Alexis Madrigal in an article that appeared in The Atlantic in 2012. It is now more important to be aware of than ever. Dark social, according to Madrigal, is when people share web content through private channels such as instant messaging programs, messaging apps, and email.

Advertisers with remarketing ad campaigns anonymously track users’ Internet activity and display ads for them based on their online activity. For example, if users visit an organic skincare website and leave the site before converting, the skincare brand can set up a remarketing ad campaign

Deloitte estimated that online holiday spending will outpace in-store holiday spending in 2017—estimating that online holiday spending will account for 51 percent of the average shopper’s holiday shopping budget, exceeding average in-store shopping budgets for the first time. This is a huge step forward for e-commerce business owners…

In the past year, automation and mobile marketing have soared to new heights. And although they will continue to play a vital role in digital marketing in the future, big data, influencer marketing, and customer-centric experiences will become even more crucial. Here's what you should keep an eye out for in the coming year.

When you speak directly to your target market, you speak to those who are already searching for and interested in what you offer. SEO optimization services can help with targeting exactly who you're trying to reach.

E-commerce store owners should be highly invested in using data analytics to inform their online marketing strategies going into 2018. Consulting data analytics is the best way for e-commerce store owners to understand what’s gaining real traction on their sites, as well as what marketing trends and shifts in customer behavior are important to recognize for their businesses.

If you’re an e-commerce store owner, there are many reasons to consider selling your products on Amazon. You’ll be able to expand your customer base, attract traffic to your own webstore, and boost your sales. Amazon’s marketplace spans the globe and will take care of your shipping needs too.

AI (Artificial Intelligence) is no longer something that only exists in sci-fi movies and books. It’s becoming a part of everyday life and everyday e-commerce. In fact, according to Gartner, 85% of customer interactions will be managed without a human by 2020 because of innovations in AI.

More and more e-commerce businesses are leveraging social media to gain online exposure, retain customers, land more conversions, and offer excellent customer service. In fact, over 90% of marketers claim that social media is important to their business. Why?

There are ways to ensure your digital marketing efforts are as effective as possible. One easy method is using the most optimum plugins for your WordPress site so they can do some of the work for you. However, with thousands of plugins to choose from, figuring out which ones are the best, and the most relevant to your needs, can be quite time-consuming.

Planning, executing, and continually adapting a digital marketing strategy is essential for every e-commerce business. This can be daunting at times. Trends are always changing. There’s always a new and improved tool or platform to use. And there are so many duties to complete on a daily basis.

You can have the most innovative product on the market, and stellar marketing content all over the Internet, but still not convert as many customers as you want due to ill-constructed product pages. On top of ensuring that your ecommerce site is mobile-friendly, easy to navigate, quick to load, and all-around engaging…

Starting an ecommerce business isn’t too difficult in 2017, especially with online platforms like Shopify and WordPress available. However, because starting an ecommerce business is becoming easier to do, a lot of business owners are considering them.

Selling products online in 2017 is challenging and competitive for everyone. For your site to stand out from the rest, you need to use SEO (Search Engine Optimization) techniques and best practices.