Flower Beauty
Transition to a more stable eCommerce platform.
Flower Beauty is Drew Barrymore’s makeup brand, where the motto is You’re already beautiful, now let’s play.
The Project
Shopify Integrations
UI/UX
Shopify Development
Email Marketing
Frequent site crashes and poor user experience led to high bounce rates on Flower Beauty’s Magento site. With Black Friday quickly approaching, they turned to BlueSwitch to quickly replatform and improve UX. Moving onto Shopify Plus allowed them to smoothly transition and handle the high traffic volume they were expecting for the upcoming holiday season.
The Challenges
Frequent site crashes
Inability to handle high traffic volume
Missing basic eCommerce functionalities
Extremely quick turnaround time of 3 weeks
Limited QA and UAT time
Our Solution
By replatforming onto Shopify, BlueSwitch was able to create a private app and leverage Shopify API which allowed for much quicker ERP integration. We quickly customized and implemented a new website for Flower Beauty to help with their issues overall. The result was a high-functioning site with an improved user experience. In the end, the site performance was smooth and stable. We saw the site revenue go up by 67%, email conversions increased by 81% and overall conversions went up by over 20%.