J. Queen New York
Help launch J. Queen’s first DTC experience.
J. Queen New York is a traditional manufacturer that sold exclusively B2B to retailers like Macy's, Bed Bath & Beyond, and more.
UI/UX
Shopify Development
Email & SMS Marketing
Social Ads
Business Consulting
Shopify Integrations
The Project
Taking a plunge into the direct-to-consumer business, J. Queen needed to build a presence online and a smooth shopping experience for new and old customers alike. Working together, we created a new site that focused on their range of brands and a specific user flow that enabled users to shop within product collections.
The Challenges
Business and systems were built around traditional B2B needs
Highlight different brands while maintaining 1 cohesive experience
Creating a J. Queen brand presence online
Our Solution
BlueSwitch provided a complete DTC solution within the Shopify Plus ecosystem. This included unique designs for the brands, yet staying consistent with the overall J. Queen style. We implemented a full design, dev, and marketing strategy to engage customers. This allowed customers that were familiar with the J. Queen brand as well as new users to experience everything J. Queen had to offer in a smooth and beautiful experience.