Jewish National Fund
Preserving 100 years of tradition with a modern storefront
Jewish National Fund (JNF) is a nonprofit and United Nations NGO that gives a voice to Jews in the land of Israel, and all over the world. The JNF vision is to build new communities in the desert by “greening” it via parks, agricultural infrastructure, and water supply.
The Project
Operating on a legacy eCommerce platform that was long overdue for an upgrade, JNF contracted BlueSwitch to modernize their digital storefront, while preserving the organization's rich history and mission. The legacy system was fragmented, requiring customers to navigate separate platforms for purchasing, redeeming certificates, and buying bundled products. Migrating to Shopify consolidated these processes into a unified platform, with integrations for Salesforce product data and order fulfillment, and customizable certificate templates, a user-friendly "buy-a-tree, redeem-a-tree" feature, dynamic email automation for e-certificates, and product bundling with upsell opportunities.
The Challenges
Replatform and create a one stop shop for purchasing paper certificates, e-certificates, and related products
Develop and intuitive “Buy-a-tree, Redeem-a-tree” system with a user-friendly interface designed for older, less tech-savvy audience
Develop user-friendly custom certificate templates with intuitive UX/UI for ease of use
Add frames and non-traditional upsells to certificates products
Integrate with Salesforce product data, with file-based order fulfillment and custom product codes
Develop a custom e-certficate system to allow customers to ‘gift’ tree certificates via email
Custom PDPs and PLPs for products in 3rd party systems
Our Solution
Seamless Integration with Third-Party Loyalty Systems
BlueSwitch partnered with a third-party loyalty system to facilitate tree purchases and redemptions, delivering a customized solution tailored to the unique requirements of the Jewish National Fund (JNF). By aligning the loyalty system with JNF’s specific goals, we ensured a seamless user experience that effectively engaged their audience and supported their mission. This integration highlights our ability to adapt third-party systems to meet complex organizational needs in short timelines.
Custom Development to Streamline Operations
To enhance JNF’s operations, we developed custom certificate pages that capture critical information as line-item properties during the purchasing process. These properties are then seamlessly passed to Salesforce for fulfillment, ensuring an efficient and accurate workflow. This tailored approach bridged the gap between Shopify and Salesforce, enabling JNF to deliver personalized experiences while maintaining operational efficiency.
Advanced Functionality for a Complex Business Model
BlueSwitch also built advanced scripts and functions to handle intricate discount structures based on the number of trees purchased. These custom solutions allowed JNF to offer dynamic pricing and promotions without compromising the user experience. Additionally, we provided expert consulting on the Salesforce-to-Shopify connection, ensuring smooth data synchronization and integration. Our work exemplifies our ability to deliver innovative and effective solutions for organizations with specialized requirements.