Panasonic
One storefront, multiple brands. All Panasonic.
Shop Panasonic is a one-stop eCommerce experience that lets customers browse Panasonic’s diverse range of product offerings in a single Shopify storefront.
Custom Shopify Themes
Shopify Plus Design
Shopify Development
Headlesss CMS
The Project
The idea behind Shop.Panasonic was to give customers a top-down view of the entire Panasonic product line, with brand-specific styling and UI/UX for each of the different brand categories. To accomplish this goal on the frontend, we essentially would need to create one theme with five different brand-specific aesthetics, tied together with a combined homepage and intuitive navigation.
The Challenges
Create a “multi-themed” Shopify Plus storefront with a unique frontend experience, and brand-specific styling and UI/UX
Give non-developer internal teams the ability to add special promotions at a product level, collection-level, or site-wide
Give non-developer internal teams the ability to add external links to preferred vendors at a product level, respecting regional distribution contracts and availability requirements
Our Solution
Five Aesthetics, One Storefront
We developed a lightning-fast, custom frontend configuration that gives customers a bird’s eye view of the entire Panasonic product line, with brand-specific styling and UI/UX for each of the five different Panasonic brands. We essentially built a single theme with five different aesthetics, tied together with an intuitive, multi-level site navigation. The multi-level navigation system allows users to seamlessly browse between five different top-level menus, and over 40 categorical sub-menus, all within a single top navigation.
Dynamic Functionality, No Coding Required
Due to restrictions from regional distribution contracts, certain Panasonic product lines are not available for direct purchase on Shop.Panasonic. To sidestep this limitation, we developed an external linking system that leverages Shopify Metafields, allowing non-developer internal teams to manually assign external links to the preferred buying channel for each product, without touching the theme code.