Tata Harper
From Magento to Shopify Plus. Fast. Uninterrupted.
Tata Harper Skincare is an internationally recognized beauty brand focusing on all-natural, non-toxic ingredients to deliver superior quality skincare products.
UI/UX
Shopify Development
Shopify Integrations
Marketing
The Project
Tata Harper Skincare needed to do a fast re-platform on a fully-featured Magento store. The goal was to maintain a similar look and feel to their global eCommerce audience without sacrificing any features of the existing store.
With UX enhancements, we were able to emphasize Tata Harper’s media, while overall improving accessibility scores. Additionally, we ensured that data collection for operations, fulfillment and marketing efforts was seamless during the transition.
The Challenges
Ensure compliance with WCAG AAA standards
Replatform the store on an accelerated timeline, prioritizing the most critical features
Integrate Shopify Plus with an existing Netsuite ERP, and preserve all legacy data without interrupting operations and fulfillment
Recreate complex eCommerce page designs and templates for different product types and different data sources
Modify features to behave differently for users outside of the US
Provide operational Shopify Plus training and support for Tata Harper internal team to ensure a stable transfer of services post-launch
Our Solution
Integrate Shopify Plus with Netsuite ERP
In this project, there was no time to waste so we got right to work. Tata Harper partnered with a vendor to manage the Shopify-to-Netsuite ERP connection - we built customizations around that connection to provide data outside of the standard Shopify eCommerce data points. In the meantime, we reworked some of the UI components to both fit into the framework of the theme, and comply with accessibility standards.
Create international compliance and localization rules
International customers are a large part of Tata Harper's business, and so we had to ensure that the store was not only in compliance with international rules around data collections and availability (GDPR), but displayed the relevant promotions and messaging for international users, based on their IP. We accomplished this by creating custom localization rules that deliver a different user experience depending on the user's physical location.
Leverage Shopify Markets & Metaobjects features
We leveraged new Shopify features, including metaobjects, to provide structured data markup for several key content pages and product categories, which reduced the negative impact of replatforming against organic rankings. Finally, we provided post-launch strategy, training, and technical support for the client's internal teams, for a better post-launch experience.