Technics
Redesign and develop their direct to consumer e-commerce site on Shopify Plus
Technics is a hi-fi audio company focused on bringing its customers a high quality audio sound.
Shopify Development
UI/UX
The Project
Moving to Shopify Plus allowed Technics to access best-in-class e-commerce features they previously didn’t have access to. Technics previously relied on other retailers and audio shops for their product sales, with the move to Shopify they can now offer direct to consumer products as well as the option to shop with local retailers based on your area code. For Technics, imagery, product content, and their history is important to convey to their customers as Technics has a rich history to compliment their high-quality audio products.
The Challenges
Bringing together e-commerce elements with the high-quality imagery and content meant to inform
Our Solution
Through our discovery phase prior to design, we focused on ways we could elevate the look and feel of the brand online, while introducing new e-commerce elements they previously didn’t use.