To Boot New York
Improved user experience while streamlining internal processes.
To Boot New York is a high-end luxury shoe and accessories brand based out of NYC.
Shopify Development
UI/UX
The Project
In addition to their direct-to-consumer eCommerce store, To Boot New York products can be found in North America’s finest high-end specialty stores such as Saks Fifth Avenue, Nordstrom, and Bloomingdale’s. Using only the highest quality leather to build their shoes, To Boot has grown its business exponentially over the past 30+ years. Looking to streamline their internal processes, we worked together to redesign and launch their new eCommerce site on Shopify.
The Challenges
An outdated website that was not responsive or mobile friendly
Order fulfillment on their current platform was manual and time-consuming
Needed a better and more automated system to connect orders to their ERP systems
Quick turnaround timeline in preparation for a holiday launch
Our Solution
With Shopify as a solution, we got to work redesigning and developing the site, all the while working in parallel on the internal fulfillment system that was to be used moving forward. With the new system in place, the To Boot team was then able to fulfill orders in less than half the time that it took before. After launch, our marketing team worked with To Boot to take them to the next level, with paid social ads, email marketing, and more. Till this day, our partnership continues to grow!