Zenb
Launching a new DTC brand from Mizkan.
ZENB is committed to providing a new way of thinking about what plants can do, with plant-based products that are both good and nutritious..
Custom App Development
UI/UX
Shopify Development
The Project
ZENB came to BlueSwitch to create an informational marketing site, prior to launching their initial product offerings. We would then phase the site into an eCommerce site, focusing on a direct-to-consumer subscription model. Eventually, we would take the site further to include bundled products as well as create your own box product model.
The Challenges
Creating product detail templates that would clearly inform the user about products in an engaging manner
Bundling products that ZENB created from the backend while maintaining inventory of individual products
Bundling products that users would create on the frontend while maintaining inventory of individual products
Duplicating the site for UK
Our Solution
BlueSwitch used heavy customizations with an off-the-shelf Shopify theme to get ZENB’s designs and branding in place. This allowed us to create unique page templates that would include all the heavy content needed on product pages and throughout the site. With app integrations and custom development, we deployed a DTC subscription model. We then worked closely with the ZENB team to design, develop, and deploy a very specific bundling experience, either with predefined bundles or user-created bundles.