Welcome to The Switch
Take a deep dive with your #1 source for eCommerce industry news, trends, and professional resources
How to create additional blog sections in Shopify
Blog content can come in many different formats, which are known as content types. Having multiple content types on your website is a great way to appeal to the different types of customers that frequent your business.
How to Format Your Shopify Blog Posts for Maximum SEO Value
Blogs are powerful tools for communicating with your customers, but blog posts also have incredible technical value for increasing your keyword rankings in search engines. To get the most out of your blog posts, it’s important to follow SEO best practices for formatting.
Why are “srsltid” URLs ranking in Search? Is it related to Google’s August 2024 Core Update?
Starting around the beginning of August 2024, Shopify Plus store owners started noticing these strange “srsltid” query strings appearing at the end of their collection- and product-URLs. If you’re one of the many store owners experiencing this strange occurrence, rest assured that you’re not the only one that’s confused.
The Google API Leak: What Happened, and What's Next for SEO
With Google’s “secret rules” for search now exposed, many marketers, SEOs, and site owners are left wondering, have we been wasting our time (and money) playing in a rigged game? What are the REAL ranking factors for organic search? And most importantly, do we need to change our SEO strategies now that Google’s secrets have been exposed?
Your Website Isn't Failing Google's Mobile Usability Test (we promise)
If you’ve managed a website during the past few years, then chances are, at some point you’ve gotten a confusing, stress-inducing email from Google Search Console about your site’s Mobile Usability issues. But regardless of what the email says, we promise, your website (probably) doesn't have any Mobile Usability issues.
Case Study: Boosting Bags in Bulk’s Online Visibility with SEO
Bags in Bulk is a NYC-based eCommerce brand that sells wholesale merchandise in a D2C storefront environment. Specializing in wholesale backpacks, school supplies, and apparel, Bags in Bulk markets their products mainly to nonprofits, churches, and charities, as well as school districts, teachers, and community organizations.
How to Run A Backlinks Outreach Campaign (with Free Email Templates)
Link Building Outreach campaigns are an ethical and professional method of building up the number of links that lead to your domain. Usually this is accomplished by contacting the owners and managers of reputable websites and coming to a mutually beneficial arrangement, such as a content exchange.
Blog Posts: Does Google Even Pay Attention to Them Anymore?
Blog posts can have a significant positive impact on organic rankings, especially if you follow Google's Guidelines on writing useful, helpful, people-first content. Even in the fast-moving age of AI-written content, where anyone can produce a mountain of blog posts rather quickly, blog content is still one of the most useful elements of any marketing campaign.
Is an Omnichannel Marketing Strategy Right for Your eCommerce Brand?
In today's digital age, customers expect a seamless shopping experience across all channels, whether they're shopping online or offline. As a result, it's essential for eCommerce businesses to implement an omnichannel marketing strategy to meet these expectations and stay competitive, rather than thinking of each channel as existing in a silo.
10 Ways to Win at SEO in 2023: Insights, Trends, and Pro Tips
You may have noticed that since December of last year, Google has been rolling out a number of major changes across its platforms, products, and services. Core updates, platform updates, AI-writing tools, and overhauls like the upcoming mandatory switch to Google Analytics GA4 has marketers and business owners scrambling to keep up.
Shopify SEO: Pro Tips for Optimizing Your Shopify Website
Shopify is one of the most popular eCommerce platforms around, and for good reason. Shopify automates the most time- and labor-intensive eCommerce tasks, which means technically-challenged shop owners can spend less time troubleshooting technical issues, and more time running their business.
Link Building 101: How to Get Backlinks to Your Website (the RIGHT way)
Backlinks are one of the most powerful tools for increasing traffic, improving search engine rankings, and boosting authority for your website and domain. But while backlinks can be a strong ally in any SEO campaign, they can also be your downfall if you don't know how to use them correctly.