Increasing the average order of your Shopify store requires creativity - and it might not be as simple as increasing the price of your products.

If you own a Shopify store, you may have wondered why major brands like Fashion Nova and Chubbies are launching mobile apps. Even if a brand isn't as large as Fashion Nova, there are strategic reasons to create a mobile app version of their store.  Does your brand find itself in any of the following scenarios?

Focusing on solely ROAS can stunt your growth on Meta and in paid advertising in general. We liken it to driving a car with blinders on - you're missing out on other crucial metrics that can supercharge your ad performance

Imagine you're climbing a mountain. You have the option to take the long, winding path, carefully choosing each step or you could hop on a high-speed elevator, effortlessly reaching the summit in record time. Unless you’re an avid hiker, the second option likely sounds more manageable and more ideal.

Shopify's newest checkout system is more stable and secure than ever, but new privacy-first features may not be compatible with your current Google Analytics and Google Tag Manager integrations. The mandatory upgrade in August 2024 is fast approaching, so the time to rethink your analytics integration with Shopify is right now.

If you’re a Shopify Plus store Admin, chances are you’ve seen this message in the Settings menu, which warns us to upgrade to “Checkout Extensibility” before August of 2024. The clock is ticking on this mandatory upgrade, so if your Shopify store is still using checkout.liquid, it’s time to start planning your upgrade today.

The transition to a business-to-consumer (B2C) model is reshaping the manufacturing landscape, offering new growth opportunities and enhanced customer experiences. However, this shift is not without its challenges. Manufacturers looking to embrace B2C strategies must navigate a range of obstacles to effectively adapt to this customer-centric approach.

Marketing in the ecommerce space is a rapidly evolving world. This can lead to stress, anxiety, uncertainty and chaos for many ecommerce marketing managers. It’s a constant challenge to stay ahead of the competition. You need to create engaging campaigns, optimize customer experiences, and…

In today's digital age, email marketing continues to be a powerful tool for businesses to connect with their audience and drive conversions. However, the success of an email marketing campaign relies heavily on one crucial factor: deliverability. Deliverability is fundamental to the success of email marketing campaigns. It refers to the ability of your emails to reach the recipient's inbox.

Here’s a statistic that should make even the savviest of CMOs shudder: 70% of all online shopping carts are abandoned, according to a study by the Baymard Institute. The study averaged 48 shopping cart abandonment studies that showed abandonment rates ranging from 56% to 81%.

Shopping online is an experience that should be enjoyable, convenient, and stress-free. If your customers don’t have a great experience while shopping on your eCommerce platform, they won’t come back. If they have a terrible experience, they might tell their whole social feed about it. That’s why it’s so important to make sure that you create a great user experience (UX) for your customers.

Most eCommerce managers know Shopify as a great platform for managing an online store. Shopify Themes 2.0 is the latest upgrade to the Shopify platform, and it brings a ton of new features and improvements that can help eCommerce businesses of all sizes optimize their online stores and improve customer engagement.

Over the past 10 years or so, personalization has become one of the most important and most-requested fixtures of professional email marketing campaigns. B2C personalization in emails is a highly effective way to engage customers, increase deliverability and drive conversions for eCommerce brands.

If you're an eCommerce site owner or marketing professional, you've probably heard of UTM links. But do you know what UTMs are and how they can help your business?

Shopify is one of the most popular eCommerce platforms around, and for good reason. Shopify automates the most time- and labor-intensive eCommerce tasks, which means technically-challenged shop owners can spend less time troubleshooting technical issues, and more time running their business.

If you own an eCommerce business, chances are you’ve experienced supply chain issues wreaking havoc on your inventory over the past couple years. Many Shopify owners have reported massive shortages and price hikes that are making it hard to keep popular products in stock.