If you own a Shopify store, you may have wondered why major brands like Fashion Nova and Chubbies are launching mobile apps. Even if a brand isn't as large as Fashion Nova, there are strategic reasons to create a mobile app version of their store.  Does your brand find itself in any of the following scenarios?

Starting around the beginning of August 2024, Shopify Plus store owners started noticing these strange “srsltid” query strings appearing at the end of their collection- and product-URLs. If you’re one of the many store owners experiencing this strange occurrence, rest assured that you’re not the only one that’s confused.

Imagine you're climbing a mountain. You have the option to take the long, winding path, carefully choosing each step or you could hop on a high-speed elevator, effortlessly reaching the summit in record time. Unless you’re an avid hiker, the second option likely sounds more manageable and more ideal.

Shopify's newest checkout system is more stable and secure than ever, but new privacy-first features may not be compatible with your current Google Analytics and Google Tag Manager integrations. The mandatory upgrade in August 2024 is fast approaching, so the time to rethink your analytics integration with Shopify is right now.

If you’re a Shopify Plus store Admin, chances are you’ve seen this message in the Settings menu, which warns us to upgrade to “Checkout Extensibility” before August of 2024. The clock is ticking on this mandatory upgrade, so if your Shopify store is still using checkout.liquid, it’s time to start planning your upgrade today.

If you’ve managed a website during the past few years, then chances are, at some point you’ve gotten a confusing, stress-inducing email from Google Search Console about your site’s Mobile Usability issues. But regardless of what the email says, we promise, your website (probably) doesn't have any Mobile Usability issues.

The transition to a business-to-consumer (B2C) model is reshaping the manufacturing landscape, offering new growth opportunities and enhanced customer experiences. However, this shift is not without its challenges. Manufacturers looking to embrace B2C strategies must navigate a range of obstacles to effectively adapt to this customer-centric approach.

Link Building Outreach campaigns are an ethical and professional method of building up the number of links that lead to your domain. Usually this is accomplished by contacting the owners and managers of reputable websites and coming to a mutually beneficial arrangement, such as a content exchange.

Blog posts can have a significant positive impact on organic rankings, especially if you follow Google's Guidelines on writing useful, helpful, people-first content. Even in the fast-moving age of AI-written content, where anyone can produce a mountain of blog posts rather quickly, blog content is still one of the most useful elements of any marketing campaign.

Here’s a statistic that should make even the savviest of CMOs shudder: 70% of all online shopping carts are abandoned, according to a study by the Baymard Institute. The study averaged 48 shopping cart abandonment studies that showed abandonment rates ranging from 56% to 81%.

Shopping online is an experience that should be enjoyable, convenient, and stress-free. If your customers don’t have a great experience while shopping on your eCommerce platform, they won’t come back. If they have a terrible experience, they might tell their whole social feed about it. That’s why it’s so important to make sure that you create a great user experience (UX) for your customers.

Most eCommerce managers know Shopify as a great platform for managing an online store. Shopify Themes 2.0 is the latest upgrade to the Shopify platform, and it brings a ton of new features and improvements that can help eCommerce businesses of all sizes optimize their online stores and improve customer engagement.

In today's digital age, customers expect a seamless shopping experience across all channels, whether they're shopping online or offline. As a result, it's essential for eCommerce businesses to implement an omnichannel marketing strategy to meet these expectations and stay competitive, rather than thinking of each channel as existing in a silo.

It's time to say goodbye to Similar Audiences. Google is sunsetting Similar Audience Segments in August, and this has created a ripple effect in the eCommerce industry. We'll show you how you can prepare for the change.

Not too long ago, I was knee-deep in the B2B industry. I spent the better part of the last 15 years immersed in B2B content. Over the last few years, I’ve been working in B2C and I am amazed at how many eCommerce websites aren’t publishing fresh content on a consistent basis.

Over the past 10 years or so, personalization has become one of the most important and most-requested fixtures of professional email marketing campaigns. B2C personalization in emails is a highly effective way to engage customers, increase deliverability and drive conversions for eCommerce brands.

You may have noticed that since December of last year, Google has been rolling out a number of major changes across its platforms, products, and services. Core updates, platform updates, AI-writing tools, and overhauls like the upcoming mandatory switch to Google Analytics GA4 has marketers and business owners scrambling to keep up.

If you're an eCommerce site owner or marketing professional, you've probably heard of UTM links. But do you know what UTMs are and how they can help your business?

Over the last 20 years or so, Google has launched more than 271 products, tools, platforms, and services—most of them totally free. But even though most of Google's products are totally free to use, there's one small catch: you must have a Google account in order to login and use them.

This million dollar question has D2C brands and businesses across the country questioning themselves on what to do with their marketing budgets. We have been hearing the terms inflation, recession and consumer spending a lot since the height of the pandemic. But what does this mean long term for the D2C world?