According to Baymard Institute’s latest research, approximately $260 billion can be recovered annually from lost online e-commerce sales and abandoned carts. Most carts are abandoned simply because customers are just “window shopping” and aren’t ready to purchase anything yet, but

Regardless of the size of your business or organization, it is important to take advantage of business-related events to increase customer engagement and satisfaction, and to generate more leads. Before hosting an event, however, getting organized is a must. Marketing events come in all shapes and sizes, from online webinars to large sponsored conferences.

Generally, business owners focus more on achieving high conversion rates than they do on retaining customers after they convert. But higher conversion rates don’t always lead to more sales or higher sales revenues. Research shows that repeat customers spend a lot more than first-time customers

If you’re an e-commerce business owner, you know that you’re required to wear a lot of different hats at any given time. Here is a list of the eight types of apps you should be using right now, regardless of the current hat you’re wearing.

It’s common practice to send out a welcome email to a new subscriber, and sending one that simply states “Thank you for subscribing” is no longer sufficient. This is especially true if you want to make a positive and lasting impression on your new customers and subscribers.

According to Forrester Research, online sales in the United States are expected to reach a remarkable $523 billion in the next five years, up 56 percent from 2015. Forrester also estimates that approximately 270 million shoppers will be shopping online by the end of the decade.

We're a digital agency in NYC and we're discussing a website that's ahead of the game! If you’re not using Reddit, you’re probably 6-8 hours behind on what will soon go viral.

For decades, marketers have been told that customers buy products based on their emotions and then rationalize their purchases with logic. This adage may still be true in the Internet Age, but some modifications need to be made to it.

During the second quarter of 2016, Shopify's gross merchandise volume grew 106% year-over-year, totaling $3.4 billion. More than 275,000 online merchants use Shopify’s platform for their ecommerce business, and those numbers will only increase in 2017.

Can you believe it has only been ten years since the first iPhone went on the market in 2007? A decade ago, marketers were just beginning to tap into the power and reach of search engines, mobile devices, blogs, and social media.

According to Statista, almost 60 percent of Internet users in the United States had a YouTube account in the end of 2016. Additionally, there are over 1 billion unique users on YouTube each month.

Over the past decade, access to mobile devices and the Internet have continued to increase, becoming a part of our everyday lives. Any ecommerce developer knows that online security is a top concern for businesses, more and more consumers are becoming comfortable with purchasing things online.

Here are just a few reasons why having a mobile marketing strategy is essential to the success of your business: Over 50% of searches are now conducted on mobile devices. There are over 2 million mobile apps to choose from on either Android or Apple devices.

As 2016 comes to an end, you need to stay ahead of your competition and know which digital marketing trends to expect in 2017 before you start celebrating the New Year. In the past year, we saw a lot of information about personalized content and an increase in social media ads.

When you create or update your website in WordPress, your first decision is to choose a WordPress theme for your business. A WordPress theme is the graphical interface that displays all the information for your website—essentially, the theme is your site’s layout.

When you focus more on your customers’ specific and individual needs, you can begin to personalize their ecommerce user experience. And per Econsultancy’s research, 94% of companies see “higher engagement and conversion rates” as benefits of a commitment to customer experience

To everyone’s relief, the time to say goodbye to batch email blasts is finally approaching. One day soon, consumers will no longer have to wade through hundreds of irrelevant lines of email text—or ignore them altogether.

What is social commerce? Social commerce is an online shopping experience that allows customers to discover, engage with, share, and purchase products through a social media platform. Social commerce (also known as social e-commerce) ensures that customers’ online purchasing experiences are seamless and engaging.

If you’re serious about getting more traffic to your site, a great place to start is by taking control of your title tags. Before you can do that, however, you need to do what they are, why they’re important for SEO, and how to change them.

When deciding to open an e-commerce site, the first question most business owners ask is “Which platform should I use?” It can be overwhelming to choose from the many e-commerce solutions available. As we strongly believe in, and love, Shopify’s usability and features, BlueSwitch has a dedicated team of Shopify Plus web development experts.