T&T Plastic Land
Enhance the frontend user experience
An end-to-end ‘makeover’ to enhance the frontend user experience, with extended functionality and improved UX/UI design.
SEO - Search Engine Optimization
UI/UX
Shopify Development
Marketing Soluitions
The Project
T&T Plastic Land is a family-owned, NYC-based provider of acrylic sheets, custom display cases, and plastics fabrication services. T&T’s customer base includes multimedia artists, laser engravers, fabricators, art galleries and museums, retail showrooms, and special events. Recognized as a leader in acrylic fabrication services, T&T Plastic Land has worked with some of the most recognizable museums and businesses in New York City, producing everything from custom display cases to incredible multimedia art installations.
The Challenges
Update the UX/UI design with sleek, modern aesthetics and multimedia content
Extend user-functionality and product customization attributes without overwhelming the user with options
Create dynamic customization features for three product types, and four custom fabrication services
Eliminate app dependence for critical business functions like product attributes, shipping and fulfillment, and inventory management
Integrate Gorgias, Google Merchant Center, and Klaviyo apps
Provide ongoing SEO and Email marketing services
Our Solution
Dynamic pricing based on size, thickness, and custom attributes
Our goal with the T&T build was to give customers the ability to order acrylic sheets, acrylic blocks, and plexiglass display cases customized to their exact specifications, all without leaving the PDP, and without the need for live support from T&T customer service. The biggest challenge was the introduction of a product customization feature that would allow users to choose from a wide range of product attributes for three distinct product types, without overwhelming the customer with options. We built a series of dynamic input fields into the PDP that allow users to choose the color, size, thickness, corner radius, edge polish, edge bevel, and other attributes, with dynamic pricing updates based on the options selected.
Sleek, modern, and packed with user-friendly functionality
Because T&T is a New York City-based business that supplies acrylic materials to visual artists, museums, and art galleries, the UX/UI and design aesthetics of the site were a top priority. Through design customizations, including updates to product photos and incorporated videos, we were able to deliver a very sleek and modern looking website that’s packed with user-friendly functionality.
We built custom page templates for multiple content types, allowing T&T to post blogs, UGC, photos, video, and instructional content that resonate with their audience of makers, artists, and fabricators. Prioritizing user-focused content has made T&T Plastic Land an authority in the acrylic materials vertical.
Growth marketing with content, SEO and Email
Since launch, we have supported T&T with marketing services like Shopify SEO and Email Marketing services to increase visibility and grow their reach. The site redesign and marketing efforts have had a dramatic positive impact that was noticeable even within the first month after launch. T&T has seen notable increases in traffic, engagement, and repeat business, and fewer bounces and abandoned carts. Our combined marketing efforts have driven increases in average order value and total revenue, as well as dramatically improved keyword rankings and search engine presence, as well as improved sentiment and brand visibility within their vertical.