AI (Artificial Intelligence) is no longer something that only exists in sci-fi movies and books. It’s becoming a part of everyday life and everyday e-commerce. In fact, according to Gartner, 85% of customer interactions will be managed without a human by 2020 because of innovations in AI.

More and more e-commerce businesses are leveraging social media to gain online exposure, retain customers, land more conversions, and offer excellent customer service. In fact, over 90% of marketers claim that social media is important to their business. Why?

There are ways to ensure your digital marketing efforts are as effective as possible. One easy method is using the most optimum plugins for your WordPress site so they can do some of the work for you. However, with thousands of plugins to choose from, figuring out which ones are the best, and the most relevant to your needs, can be quite time-consuming.

Planning, executing, and continually adapting a digital marketing strategy is essential for every e-commerce business. This can be daunting at times. Trends are always changing. There’s always a new and improved tool or platform to use. And there are so many duties to complete on a daily basis.

You can have the most innovative product on the market, and stellar marketing content all over the Internet, but still not convert as many customers as you want due to ill-constructed product pages. On top of ensuring that your ecommerce site is mobile-friendly, easy to navigate, quick to load, and all-around engaging…

Starting an ecommerce business isn’t too difficult in 2017, especially with online platforms like Shopify and WordPress available. However, because starting an ecommerce business is becoming easier to do, a lot of business owners are considering them.

Selling products online in 2017 is challenging and competitive for everyone. For your site to stand out from the rest, you need to use SEO (Search Engine Optimization) techniques and best practices.

According to Baymard Institute’s latest research, approximately $260 billion can be recovered annually from lost online e-commerce sales and abandoned carts. Most carts are abandoned simply because customers are just “window shopping” and aren’t ready to purchase anything yet, but

Regardless of the size of your business or organization, it is important to take advantage of business-related events to increase customer engagement and satisfaction, and to generate more leads. Before hosting an event, however, getting organized is a must. Marketing events come in all shapes and sizes, from online webinars to large sponsored conferences.

Generally, business owners focus more on achieving high conversion rates than they do on retaining customers after they convert. But higher conversion rates don’t always lead to more sales or higher sales revenues. Research shows that repeat customers spend a lot more than first-time customers

If you’re an e-commerce business owner, you know that you’re required to wear a lot of different hats at any given time. Here is a list of the eight types of apps you should be using right now, regardless of the current hat you’re wearing.

It’s common practice to send out a welcome email to a new subscriber, and sending one that simply states “Thank you for subscribing” is no longer sufficient. This is especially true if you want to make a positive and lasting impression on your new customers and subscribers.

According to Forrester Research, online sales in the United States are expected to reach a remarkable $523 billion in the next five years, up 56 percent from 2015. Forrester also estimates that approximately 270 million shoppers will be shopping online by the end of the decade.

We're a digital agency in NYC and we're discussing a website that's ahead of the game! If you’re not using Reddit, you’re probably 6-8 hours behind on what will soon go viral.

For decades, marketers have been told that customers buy products based on their emotions and then rationalize their purchases with logic. This adage may still be true in the Internet Age, but some modifications need to be made to it.

During the second quarter of 2016, Shopify's gross merchandise volume grew 106% year-over-year, totaling $3.4 billion. More than 275,000 online merchants use Shopify’s platform for their ecommerce business, and those numbers will only increase in 2017.

Can you believe it has only been ten years since the first iPhone went on the market in 2007? A decade ago, marketers were just beginning to tap into the power and reach of search engines, mobile devices, blogs, and social media.

According to Statista, almost 60 percent of Internet users in the United States had a YouTube account in the end of 2016. Additionally, there are over 1 billion unique users on YouTube each month.

Over the past decade, access to mobile devices and the Internet have continued to increase, becoming a part of our everyday lives. Any ecommerce developer knows that online security is a top concern for businesses, more and more consumers are becoming comfortable with purchasing things online.

Here are just a few reasons why having a mobile marketing strategy is essential to the success of your business: Over 50% of searches are now conducted on mobile devices. There are over 2 million mobile apps to choose from on either Android or Apple devices.